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THIS IS A REPRINT OF THE INTRODUCTION TO WRIGHTS 1918 
MILWAUKEE CITY DIRECTORY. DONE INTO THIS PAMPHLET 
FOR THE ASSOCIATION OF COMMERCE, WITH THE 
COMPLIMENTS OF THE WRIGHT DIRECTORY COMPANY 




(g)CI.A5«5l««> 

SEP 25 1918 



MILWAUKEE'S CENTURY 
OF PROGRESS 



An historical review of the industrial, commercial and 
civic development of Milwaukee in the one hundred 
years that have elapsed since the settlement was 
founded by Solomon Juneau, September 14, 1818. 



Specially written for Wright's 1918 edition 
of the Milwaukee City Directory : : : by 

WILLIAM GEORGE BRUCE 

General Secretary, Milwaukee Association of Commerce 



Intxoduction 

Somewhere in the United States there is a bronze statue which de- 
picts two Indians watching the coming of the first white man. The one is a 
battle-scarred old warrior, decked in the trappings of his race, who, with 
folded arms and grim visage, looks into the distance, while the other, a mere 
boy, points with joyous expectation to the approaching figure. The old Indian 
is apprehensive ; the lad curiously watchful. 

The statue is eloquently expressive of the approach of civilization and the 
passing of the red man, and no doubt aptly describes a scene enacted on the 
picturesque spot, now known as Milwaukee, when the first intrepid young 
FVench Canadian approached its wooded shores. 

"There is no romance like that of history. All the years have voices for 
them that will hear; and even the simple annals of commonplace events have 
in the hearts of them epic possibilities," says George R. Peck, a former Wis- 
consin jurist. 

It may be well at times to refreshen our knowledge of leading facts in our 
local history, to remember that the land upon which we live belonged to 
France between the years of 1670 and 1759, and to Great Britain from 1759 to 
1787 ; that Milwaukee was the yearly meeting place for several Indian tribes, 
including the Pottawattomies, Menomonees and Winnebagoes ; that the city's 
skyscrapers stand upon the ashes of bygone Indian wigwams ; that the block 
bounded by Wisconsin, Michigan, East Water streets and Broadway was an 
Indian burial ground; that Milwaukee at one time had a larger population 
than Chicago, that Dr. Increase A. Lapham, a Milwaukeean, was the first 
man to predict approaching storms for the benefit of commerce and thereby 
became the originator of the United States weather bureau service ; that C. 
Latham Sholes, another Milwaukeean, constructed the first typewriter ever 
made, etc., etc. 

The story of Milwaukee, the accident of its location, its earlier struggles 
and beginnings, its subsequent growth and development into a great cosmo- 
politan center, is probably not unlike that of many other American cities. And 
yet the story has features peculiarly its own, as well as elements of pic- 
turesque appeal, of thrilling charm and romance. 

copvmaHT i»ia-~wiiiaHT oimcTORv co. 



The conflict enacted here between man and the elements of nature was 
in the main peaceful and orderly, but it necessarily involved the roughness of 
frontier life, the hardships, privations and the fortitude of pioneering. 

The march of civilization fortunately was here headed by a man of vision, 
of poise, of action and of perseverance. He came, he saw, he won. Man once 
more had triumphed over matter. Solomon Juneau was the first permanent 
white settler, who had come to stay, to build a Caucasian domicile, to establish 
civilization where the aborigine had ruled, and to lay the foundation for a 
great American city. 

The Earlier Beginumgrs 

Christopher Columbus is said to have been preceded by other navigators 
in the discovery of America. In the same manner local history disclaims that 
Solomon Juneau was the first white man to land here. The chronicles tell 
with hazy uncertainty that Jean Nicollett was here in 1639, Father Pierre 
Marquette in 1674, and Lasalle in 1679. "With greater certainty they tell 
that Jacques Vieau and Jean Baptiste Mirandeau came periodically for several 
years beginning with 1795, and that Mirandeau was here on September 14, 
1818, when Solomon Juneau arrived. 

Solomon Juneau not only came on that day, but he remained, and thus 
became, as already stated, Milwaukee's first permanent white settler and the 
founder of a great American city. 

The transition from pastoral serenity to pioneer aggression, from barbar- 
ism to civilization, from an Indian village to a white man's habitation saw its 
completion in 1836. That year the three hundred remaining Indians saw them- 
selves outnumbered four to one by the whites. Two years later the Potta- 
wattomies and Menomonees were removed by the government to reservations 
west of the Mississippi River. 

The young Yankees from New England and the Knickerbockers from 
New York state had come to stay. They had awakened to a promising future 
and entered energetically upon constructive enterprise. They erected a court 
house and a jail, built their first ship, reared a hotel, started a bank and 
founded a newspaper. They maintained law and order, organized a town and 
made Solomon Juneau its President. 

The spirit of progress was now aroused. Enthusiastic letters began to go 
to distant friends in the East. The wooded hills and rich valleys, the three 
fine streams and a natural land-locked harbor — all proved attractive and 
promised a prosperous future. Land sold at from $1,000 to $8,000 an acre. It 
was openly espoused that "Milwaukee's opportunities were brighter than 
those of the little village of Chicago." 

Juneau's contemporaries as town builders were Byron Kilbourn, who pro- 
moted the west side, known as "Kilbourn Town," and George H. Walker, who 
held a large stretch of land on the south side known as "Walker's Point." 
The rivalry between Kilbourn Town and Juneau Town became acute and 
accounts for the fact that the streets running east and west do not join at 
the river. 

This rivalry also accounts for some of the humorous and sarcastic descrip- 
tions indulged in by the men of that day. The first hotel in Juneau Town was 
described as "a high-toned place where enough whiskey was drunk to float a 
steamboat." 

When Byron Kilbourn in 1837 built a steamboat to rival the schooner 
Solomon Juneau built the year before, it was said that "she was an old scow 
with an engine that was about seven mule power and her course as gyratory 
as a hen that has eaten salt, and that her commander was squint-eyed, who 
never knew which way he was steering." 

An epoch-making period in the life of the town was the year of 1839, when 
the first installment of immigrants from Germany and Norway arrived. They 
came, eight hundred strong, at a time when a financial depression had brought 
on business stagnation, when money was sorely needed, and when the gold and 
silver which they circulated was, it is said, like the distribution of bread 
among the starving. 



The first schooner to arrive in Milwaukee was the "Chicago Packet," in 
1823, thirty tons capacity; the first large steamboat was the James Madison, 
in 1845. The first ship to be built in Milwaukee was the Solomon Juneau, in 
1836. The vessel arrivals for the year 1839 were 266, and imports and exports 
had assumed material proportions, designating the port of Milwaukee as a 
most important one on Lake Michigan. 

The Founder of Milwaukee 

Solomon Juneau* was a French Canadian, having been bom at the Parish 
of L 'Assumption, near Montreal, Canada, on the 9th day of August, 1793, of 
French-Alsatian parentage. In physique he was well adapted for the frontier 
life he had chosen. Over six feet in height, he was broad-shouldered, deep- 
chested and muscular. 

But splendid as he was in physical proportion, he was even more at- 
tractive in mental and temperamental qualities. The observance of truth and 
honor was as natural to him as was his breathing of nature's pure air. Sturdy 
honesty was an inseparable part of the man. 

His peaceful dealings with the Indians, in which written contracts were 
never employed, broken promises unknown and every bargain carried out to 
the letter, stood out in striking contrast to the scheming methods resorted to 
by some of the young Anglo-Saxons, his contemporaries, who had been reared 
in an atmosphere of culture and morality. Fair dealings had won wealth for 
Juneau, but the sharp practices of his contemporaries, it is said, rendered him 
poor again. 

Upon his retirement from the office of Mayor on April 14, 1847, Solomon 
Juneau delivered an address that not only forms a model in English diction, 
but also offers a rare bit of literature in the earlier annals of the city. He 
contrasts with striking vividness the reign of the aborigine and the supremacy 
of civilization. Let us quote : 

"When I first set foot on this soil some thirty years ago, I little thought 
that during my age and generation I should behold such a sight as now pre- 
sents itself. Then the 'Red man' was supreme monarch of the place on which 
our delightful city now stands. The plains and the rivers of Wisconsin be- 
longed to him and were subject to his will and control. 

"But now the scene is changed. 

"The 'war whoop' of the Indian has given way to the mild counsels of 
civilized and intelligent men. The wigwam is supplanted by massive and 
ornamental structures. The place of the bark canoe, which was then the only 
craft that floated upon the waters of the noble river that meanders through 
the heart of your city, has been filled by the hundreds of vessels, propelled by 
both steam and wind, which now annually visit our shores and enter our har- 
bor, laden with the commerce of the east, and which bear away the surplus 
produce of Wisconsin. 

"Here we behold a city of 12,000 inhabitants, with her beautiful streets 
and walks, her fair gardens, her splendid buildings, and her intelligent and en- 
terprising population, where eleven years ago the soil was unbroken." 

Solomon Juneau died November 14, 1856, at Shawano, Wisconsin, where 
he was buried by the Indians, but later his remains were brought to Milwaukee 
and buried at Calvary Cemetery. A requiem mass was read at St. John's 
Cathedral and the funeral was attended by over 5,000 people. 

The wife of Solomon Juneau was of mixed French and Menomonee Indian 
blood. She was the daughter of Jacques Vieau, a French trader, already men- 
tioned in these pages. 

She is described as a tall, stout person of fair complexion. While in ap- 
pearance she gave no evidence of her "quarter breed Indian blood," she was 
reticent in manner, like all of her race. She gave birth to fifteen children, and 
performed her duties both as wife and mother in an exemplary way. It is 

* He was baptized Laurent Solomon Juneau, but later dropped the name Laurent. 
His parents were Francois and Theresa Oaleono Juneau. 



said of her that she was conscientious and generous, and a most fitting com- 
panion to her splendid husband. She died at Milwaukee November 19, 1855, 
at the age of fifty years. 

Population and Racial Origin 

The advent of Solomon Juneau was soon followed by the arrival of other 
white men. There were young men from New England and New York state 
who came to establish commercial enterprises or engage in industrial or pro- 
fessional pursuits. Later a flood of immigration poured into the state. Those 
who were mechanically inclined remained in Milwaukee. Those who had come 
from the rural districts of Europe went upon the land in adjacent territory, 
with the result that the foreign-born soon outnumbered the American-born. 
They came in the main from Germany, Ireland, Switzerland, Bohemia and the 
Scandinavian countries. Somewhat later Poland sent a large contingent. 

After the immigration from central and western Europe had subsided the 
peoples of eastern and southern Europe began to arrive. This brought in the 
Italian and Sicilian, the Slavonian and Croatian, the Greeks, Bulgarians and 
Servians, until today it is a cosmopolitan center whose population is rapidly 
approaching the half million mark. 

The population figures for the century record a marvelous growth. On 
September 14, 1818, there were just three white men in Milwaukee, Solomon 
Juneau, Jacques Vieau and Jean Baptiste Mirandeau. On September 14, 
1918, the population is nearing the half million mark. The census figures 
taken for different successive years show the following : 

1818 3 1850 20,061 1900 285,315 

1836 1,200 1860 45,246 1910 373,857 

1844 6,078 1870 70,776 1915 428,062 

1846 9,501 1880 115,587 1917 445,008 

1848 16,521 1890 204,468 1918* .... over 500,000 

The racial origin of the population was first revealed in the census taken 
for 1848, as follows : Americans, 6,969 ; Germans, 5,708 ; Irish, 2,487 ; Dutch, 
135; Scandinavians, 97; French, 74; Welsh, 34. The tide of immigration which 
had set in, however, swelled the arrival of Germans until early in the fifties 
they outnumbered all other nationalities combined. 

Here it might be added that the rivalry between Milwaukee and Chicago 
became at times acute. Each claimed the larger population, Chicago fre- 
quently charging that Milwaukee usually made its count when the town was 
full of sailors and non-residents. In 1850, however, the dispute was allayed. 
Milwaukee then had a population of some 20,000 while Chicago was certain 
of 26,000. 

Between the years of 1850 and 1880 immigration reached its maximum, 
the newcomers being more largely from the German-speaking countries than 
any other. During this period more than one-half of the population was of 
German birth and German descent, prompting some people to designate Mil- 
waukee as the German Athens of America. 

But the process of Americanization progressed steadily, as is shown by 
the fact that at one time during the period above mentioned there were five 
German daily newspapers as against two English, while today the situation is 
reversed. Milwaukee now supports six English dailies, one German and two 
Polish dailies. In many other respects, too, the foreign impress of a former day 
has given away to native customs, habits and conceptions of life. 

Industrial Beginnings ajid Achievements 

When a factory town has in a comparatively few years reached a half 
million population mark and secured a world market for its products, an in- 
quiry as to the causes for its remarkable vitality may prove interesting and 
instructive. 



*As we go to press the New City Directory has progressed far enough so we have 
ascertained that Milwaukee's population is now safely over 500,000. 



Causes? What are the causes for growth, for expansion, for success? 
Are they to be found solely in a favorable geographic location? In the circum- 
stance of environment? Or possibly in the character of the people? Is it one, 
the other, or all three? 

Assuredly it is all three. Location, environment and character — but mainly 
due to the character of its men — men with vision, enterprise and industry; 
men with ideals, with bi'ains and the power of endurance. 

Long before the half century milestone had been reached it became evi- 
dent that the city's best opportunities would lie along manufacturing rather 
than commercial lines. Her harbor had, indeed, become a great asset, but 
other harbors were being developed in the cities of the north ; her railroad 
facilities were gradually being strengthened, but Chicago's direct rail connec- 
tions M'itli the East and her more favorable proximity to the population centers 
of the middle west gave her commercial advantages not enjoyed by any city 
west of New York. 

The first authentic figures on Milwaukee's commerce appeared in 1836, 
when that commerce was measured by the exports which for that year 
amounted to $26,145. Four years later, in 1840, these exports had swelled to 
$286,777. 

The first record of the city's productive ability appeared in 1848, when the 
factories, then run by water power, showed for the first six months of that 
year the following figures: 

Axes and edged tools $ 30,000 

Burke 's woolen factory 40,000 

Pails 58,000 

Sa.sh, doors and blinds 40,000 

Turning shop 25,000 

Machine shop and foundry 95,000 

Carriage shop 15,000 

Tannery and grist mill 80,000 

Total $383,000 

This record is not only interesting in that it indicates the industrial activi- 
ties engaged in at that time, but is also indicative of the industrial potentialities 
of the community, which then numbered less than 20,000 souls. The workers 
in metal, even in that early day, took the lead. 

The location was one well suited for manufacturing. Being near the sup- 
ply of raw materials and with an outlet for its products by boat to the other 
port cities on the Great Lakes, and reasonable accessibility to the rural popu- 
lation of a surrounding country, the advantage was quite apparent. 

But the people themselves were industrially inclined. They were skillful 
in producing useful things — things that entered into the paraphernalia of 
domestic life. They recognized the needs of a new world population and were 
ready to supply them. 

The combination — namely, favorable location, the access to both the raw 
materials and the markets of consumption, together with a constituency versed 
in the mechanic arts — led to the rearing of a great manufacturing center. Out 
of the individual plan of production came the group plan; with the making of 
single articles came the system of quantity production. 

In 1849, when the total manufactured articles amounted to $1,714,200, 
the production of machinery led with $195,000. At that time briekmaking, too, 
was an important industry. The clay yielded a yellow brick which prompted 
the city's nickname of "Cream City." That year the city exported 1,148,807 
bushels of wheat and 201,942 barrels of flour. 

By the middle of the century water power was gradually abandoned for 
steam power. Beginning with 1853 the production came in rotation of value 
as follows : Beer, flour, iron and machinery, leather, boots and shoes, etc., 
aggregating a total of $2,101,663. 

By 1880 the total annual production had risen to $33,821,000, with machine 
shop and foundry work in the lead. The other manufactures in the order of 



their importance were clothing, leather, beer, tobacco and cigars, flour, packed 
meats, furniture, brick, sash, doors and blinds, cooperage, etc., etc. 

"Without following the various stages of development in the number and 
variety of industries, the volume of annual production and the creation of 
monster factories, and coming down to the present time, we may well point out 
the figures obtained for the past year. 

The gain in the volume of production for the year 1917 over 1916 was 
over $127,000,000, thus running the total far above the half billion mark. The 
capital employed exceeds $350,000,000. 

While the manufactured articles are produced in some 3,000 different 
establishments, it may prove interesting to enumerate at least the first twenty- 
five industries and the value of their annual output : 

Value of Products 

Iron, steel, heavy machinery $107,802,063 

Packed meat 42,220,000 

Leather 39,200,000 

Beer 28,110,000 

Coal and wood products. 25,000,000 

Auto accessories, commercial trucks 24,000,000 

Electric and phone supplies 24,000,000 

Boots and shoes 21,650,000 

Malt 21,000,000 

Building 14,000,000 

Sausage 10,900,000 

Gasoline 10,000,000 

Hosiery 10,000,000 

Packing boxes 10,000,000 

Agricultural implements 9,460,000 

Auto assembling 9,000,000 

Cigars and tobacco 8,300,000 

Structural iron and bridges 8,260,000 

Electric service 8,000,000 

Bread and bakery goods 7,290,000 

Publishing 7,200,000 

Millinery and straw goods 7,000,000 

Milk and butter 6,670,000 

Soap 6,500,000 

Drugs and chemicals 4,800,000 

Wherein Milwaukee Excels 

Machinery: It has some of the largest machinery construction shops in 
the world. 

Car Works: The third largest locomotive and car works in the United 
States, the largest owned by a railroad corporation. 

Tanneries : Its tanneries are among the greatest in the world. 

Shoes : Is one of the leading shoe manufacturing cities in America. 

Enameling: It is the largest tinware and enameling producer in the 
world. 

Breweries : It has some of the largest breweries in the world. 

Saw Mills : It manufactures 75 per cent of the heavy saw mill machinery 
made in the United States. 

Boat Motors : Makes more outboard, detachable rowboat motors than any 
other city in the world. 

Candies and Chocolates : According to population makes more candy and 
chocolates than any city in the United States. 

Automobile Accessories : Largest general automobile accessory manufac- 
turers in the United States. 

Clothing: Stands as the eleventh city in the production of clothing. 

Motorcycles: Milwaukee leads the world in the manufacture of highest 
quality motorcycles, the value of the product last year being $4,199,303. 

6 



Trunks : The largest trunk manufacturing center in the world. 

Delicatessen: Fresh rye bread is sent daily to all parts of the United 
States. This applies also to a large variety of fine prepared meats. 

Dairy Capital : Is the metropolis of the greatest dairy producing state in 
the Union. 

Milwaukee's More Recent Production Achievements 

The enterprise and ingenuity of the producer, influenced by opportunity 
and the law of supply and demand, is apt to result in bringing new industries 
into being and relegating some of the older ones. The manufacturing interests 
of Milwaukee, while growing steadily in volume and variety of productions, 
have also from time to time become distinctive for new and valuable articles 
and devices. 

An industrial survey recently undertaken by the Milwaukee Association 
of Commerce has brought out some new activities in which Milwaukee excels, 
and which have not hitherto been mentioned. They are as follows : 

Milwaukee leads in the manufacture of dyes since the great war. Its 
largest company, using the waste product of the coke industry, has a plant 
covering 120 acres with fourteen buildings and $2,000,000 of capital. 

Milwaukee furnishes the electric firing controls for all battleships in the 
United States Navy and most of the automobile electric controls used in the 
country. 

Milwaukee has the largest and best equipped plant for the manufacture 
of electric traveling cranes and hoists in the United States. 

Milwaukee constructed the largest hoisting plants in use in the world, 
and is now building one still larger. 

Milwaukee plants have turned out the largest gas engines ever made in 
the United States. 

Milwaukee is the largest steel casting center in the United States, and 
has turned out the largest steel and grey iron castings made in this country. 

Milwaukee leads the country in the manufacture of herring-bone gears for 
power transmission. 

Milwaukee leads the United States in the manufacture of automatic 
lubricating equipment. 

Milwaukee leads in the manufacture of air brakes for street cars, and 
these are in use in all countries having electric railways. 

Milwaukee leads the United States in the manufacture of gasoline locomo- 
tives for mining and plantation use. 

Milwaukee has turned out the largest "Uniflow" engines ever built in 
the United States. 

Milwaukee has produced the largest Diesel engines ever built in the United 
States. 

Milwaukee was the pioneer in temperature regulating devices and leads 
the world in this line. Milwaukee-made devices control the temperature in the 
great Peace Palace at the Hague and in palaces, public buildings and con- 
servatories of Europe. 

Milwaukee now employs in her factories and mills over 144,000 men and 
pays an annual wage of $114,000,000. Last year's production was valued at 
$595,520,102. These figures, in their comparative application, tell an eloquent 
Btory of the inventive genius, the constructive ability and energy of the Mil- 
waukee people. They note that among them were men of vision, of brains, and 
of achievement who conjured into being laudable enterprise and useful activi- 
ties. They insured the economic future of the city, and thus made possible 
progress in our civic and social life. 

It was the mechanic in overalls — the man whose deft hands could fashion 
something useful — that laid the foundation for the great industries. It was he 
who transformed the raw materials into the finished product. A skillful and 
industrious labor constituency gave stability and momentum to these several 
enterprises, which steadily multiplied a hundred-fold. They received their best 
impulse, however, in the foresight and pertinacity of their founders. These 



men breathed character into their products — ^honestly made and honorably 
marketed. 

But what do the basic elements of economic vitality mean in their relation 
to the future? They mean opportunity for a rising generation. They mean 
more population, more housing, more opportunity — payroll and profit. They 
mean a larger Milwaukee industrially and commercially, a more beautiful Mil- 
waukee physically, a more progressive Milwaukee in civic, educational and 
social ideals. 

The material advantages insured by location and environment, together 
with the progressive spirit of its people, finally mean a Milwaukee that will 
continue to hold a proud place in the list of American centers of population. 

Commercial Enterprise and Expansion 

The beginning of Milwaukee's commerce must be traced to those nomadic 
traders who came to bargain for the animal furs that the aborigines possessed 
and the white man required. The next stage is found in the exchange of com- 
modities between settler and settler, the sale of the artisan's handiwork to 
the consumer, the advent of the small merchant who supplied pioneers and 
villagers. 

The first published figures on the local commerce note that the imports, 
namely, the products that came by vessels, had increased from $588,950 in 
1836 to $1,805,277 in 1840, and the exports during the same period from $26,145 
to $286,777. These exports consisted in the main of wheat, flour, pork, beef, 
hides, furs, lead ore and cordwood. 

The annual shipments of wheat increased from 3,994,213 bushels in 1858 
to 15,060,222 bushels in 1879. The shipments of corn, barley, rye and oats in- 
creased in practically the same ratio. 

The total grain shipments for 1917, lake and rail, were 40,927,257 bushels. 
Besides there were shipped 1,367,943 barrels of flour and 167,965 tons of feed. 

The trade relations with an outside world were for nearly a half century 
almost wholly dependent upon water transportation, and were necessarily con- 
fined to the port cities on the Great Lakes. With the advent of the railroads 
to the West and South these relations assumed a wider scope and gave an 
added impulse to industrial as well as the purely commercial activities of the 
community. 

The city rapidly became a grain and lumber center and a market for 
various agricultural products destined for the markets of the East and Europe. 
Modest wholesale houses dealing in hardware and dry goods, groceries and 
drugs, gradually came into being and extended their dealings to the towns of 
the interior of the state. The harbor encouraged ships to bring the factory 
products of -the East to our shores and the railroads soon became useful in 
distributing them. 

The jobbers have now expanded their trade territory over a wide area, 
not only because their merchandise stocks are as complete as those of any other 
market, and their prices as reasonable, but also because of the conscientious 
service that has accompanied every sale. 

Retail merchants throughout the Northwest who come to the Milwaukee 
market frequently say: "We like to deal with the Milwaukee wholesale 
houses because we get what we want and at the same time secure that personal 
attention which facilitates judicious buying." 

That personal attention which has done so much to popularize the Mil- 
waukee market has tended towards a wise selection of goods and has stimu- 
lated the retail merchant to more intelligent and profitable merchandising at 
home. The retailer who comes to a large center frequently looks for ideas and 
suggestions as much as he looks for goods. He is always certain to receive 
them here. 

The high sense of honor which the local jobber has infused into his busi- 
ness dealings together with the helpful attitude he maintains towards his cus- 
tomers have been important factors in building up large commercial enter- 

8 



prises. Quality and service have been the watchword that has established repu- 
tation and commanded trade — quality of goods, honest prices and service in 
selection and method of dealings. 

One of the influences which has broadened the trade territory and strength- 
ened the cordial relations which exist between the local wholesaler and the 
out-of-town retail merchant has been due to the annual trade extension trips 
inaugurated and successfully conducted by the Association of Commerce. 

The fact that the trade operations of Milwaukee have grown to tremendous 
proportions and are constantly growing is proof positive that the local jobbers 
are enterprising and energetic men who constitute an important factor in the 
coniniei'co of the great Northwest. 

In estimating the volume of the annual trade activities of the city, it is 
difficult to separate the purely commercial from the industrial. Many of the 
jobbing houses manufacture a large part of the products in which they deal. 
On the other hand, there are manufacturers who complete their line by adding 
the finished products of other manufacturers. 

The leading wholesale houses deal in hardware, dry goods, groceries and 
drugs, but there are a large number of jobbers who handle wearing apparel, 
houseliokl equipment of all kinds, building materials and a variety of articles. 

The largest one item which comes to Milwaukee and is redistributed in the 
interior of the state and the West is that of fuel. Fully 5,000,000 tons of coal 
are received at the port of Milwaukee from the eastern coal field.s, while large 
quantities are shipped in by rail from Indiana and Illinois. The total annual 
jobbing trade may be fixed in excess of $400,000,000. 

The retail interests have assumed colossal proportions. Large department 
stores equipped with everything that enters into the needs of modern man 
have risen not only in the downtown center but also in other sections of the 
city. They not only command the patronage of the local customer and of the 
adjacent territory, but draw considerable trade from the entire state. 

Water and Rail Communication 

There was a time in the history of Milwaukee when all its business activi- 
ties were more or less governed by its water borne commerce. With the intro- 
duction of the rail routes the city became less dependent upon water route 
shipping, but the latter, nevertheless, continued as an important factor in the 
city's material progress. 

This claim is verified in the fact that under normal conditions the annual 
rail traffic is 15,000,000 tons, while the water traffic reaches the 9,000,000-ton 
mark, demonstrating that nearly two-fifths of our total commerce is still de- 
pendent upon the Great Lakes. 

As a great manufacturing center, Milwaukee must depend largely upon its 
accessibility to the supply of raw materials and fuel, as well as upon adequate 
facilities for the distribution of its finished products. It is connected by two 
transcontinental lines with the Empire of the West, and has direct rail connec- 
tions \' ith the North and the South. Its rail connections with the East arc via 
the Chicago gateway and the trans-lake carferries. 

Milwaukee is next to the largest freight contributing point on three great 
systems of railway — the Chicago, Milwaukee & St. Paul, 10,392 miles; the Chi- 
cago &. Northwestern, 10,169 miles; the Soo Line, 3,977 miles — and is an im- 
portant terminal of the Grand Trunk system, 8,541 miles, and the Pere ilar- 
quetto lines, 2,319 miles. An outer belt lino is maintained by the Chicago & 
Northwestern, and another is contemplated by the "Milwaukee" road. 

Convenient interurban connections are maintained with the most impor- 
tant cities and villages within a radius of 100 miles of Milwaukee, extending 
south, southwest, west and north a total of 278 miles. Commodious terminals 
are provided. 

The combined annual in and out rail tonnage exceeds the 15,000,000 mark. 



Milwaukee's Status as a Port 

Milwaukee is the leading port on Lake Michigan in regard to number of 
arrivals and departures, total tonnage and valuation of the latter. Milwau- 
kee's total tonnage in 1913, the year previous to the breaking out of the war, 
aggregated close to 9,000,000 tons, valued approximately at $150,000,000. 
Close to 6,000 vessels arrived and departed during the course of the same year. 

Milwaukee is second on the Great Lakes in point of arrivals and de- 
partures. 

Milwaukee is seventh on the Great Lakes in point of total tonnage, the 
ports on Lake Erie with a preponderance of iron ore tonnage naturally being 
in the lead in this respect. 

Milwaukee is second on the Great Lakes in point of valuation of the ton- 
nage of the port. 

Milwaukee is second on the Great Lakes in point of coal receipts, the port 
of Superior leading by a small margin. Milwaukee received 5,551,478 tons of 
coal in 1913. 

Milwaukee is third on the Great Lakes in point of aggregate shipments 
of flour, grain and grain products, being excelled only by Duluth and Superior. 

Navigation is open all the year around. Fourteen steamship lines, includ- 
ing two carferries operating across Lake Michigan ; three lines of break-bulk 
steamers; six lines of steamers connecting with the lower lakes, and three 
lines for shore traffic. The inner harbor is equipped with 29 coal receiving 
plants, receiving a total of 5,000,000 tons with a capacity of handling 100,000 
tons every ten hours, and with 18 terminal warehouses with 525,135 square 
feet of floor space. 

In the matter of fuel the water routes render an indispensable service in 
that under ordinary conditions the transportation rates are lower than could 
be expected from the rail carriers. 

If it is considered that during the years that Milwaukee built up her in- 
dustries from the smallest beginnings to most colossal proportions, and that 
during this time the fuel item was always a factor in competitive production, 
some intimation of the value of water borne commerce may be secured. If 
every ton of coal consumed in factory, office or home of the city during the 
past fifty years represents the saving of a few cents only, the total saving will 
aggregate millions in dollars. 

But the saving has not been confined to fuel transportation alone. All 
commodities brought in or sent out via the great water routes have experi- 
enced either a saving in carrying charges or more expeditious transport. 

Then there are immediate and apparent benefits. The water transporta- 
tion interests distribute locally an annual payroll of a million dollars, while 
the season's ship supplies purchased here amount to one-quarter of a million 
dollars. 

Milwaukee is determined to realize to the fullest her opportunities as a 
great commercial and industrial center, and will utilize in future, as she has in 
the past, her proximity to the lake region. She will conform her harbor facili- 
ties to the needs of a growing water borne commerce. 

Her splendid water fronts will be accessible to the largest ships that may 
enter. More than that. She will afford a maximum of convenience for enter- 
ing the harbor, discharging and loading cargoes and making for the sea again 
with a minimum expenditure of time and labor. 

With the eventual co-ordination of the water and rail routes the Great 
Lakes will become a greater factor than ever in the transportation service of 
the nation. And with it the port of Milwaukee, which is now the leading one 
on Lake Michigan, will see a greatly enlarged water borne commerce. 

Blilwaukee and World Markets 

It was not until the European war broke out that Milwaukee began to 
figure the extent of her foreign trade. There was some vague information that 

10 



some of our products went to distant lands, but we had no conception of the 
extent of our shipments or their exact destination. 

The European war led us to believe that new markets would be opened in 
Latin-American countries and in the Orient. While this was to some extent 
true, it also developed that Europe's demands owing to the war increased four- 
fold and that our domestic needs manifested a decidedly upward tendency. 
The nation's foreign trade grew to fabulous proportions and required no propa- 
ganda or salesmanship in its behalf. 

An investigation, however, of Milwaukee's foreign trade under normal 
pre-war conditions revealed some surprising figures. It was discovered that 
there were at least 125 manufacturing concerns whose products in part went 
beyond the borders of the country. This trade aggregated over $15,000,000 
for Milwaukee and something like $30,000,000 for the entire state. 

"While it was discovered that foreign trade promotion would prove a waste 
effort during the war, it was also believed on the part of many manufacturers 
that it would be well to anticipate conditions after the war. If intensified 
quantity production had given our factories a maximum momentum, it would 
logically follow that when peace conditions had arrived an outlet for surplus 
production would have to be found. In other words, the manufacturer would 
have to seek foreign markets. 

With this thought in mind the Association of Commerce has created a 
Foreign Trade Division whose work at this time is purely educational and 
aims to familiarize manufacturers with the essentials connected with opening 
foreign trade opportunities. 

The various products of an exportable nature have been listed, together 
with the names of the manufacturers. These will go to the consular offices in 
all parts of the world and to the various export houses in this country and im- 
port agencies in foreign countries. It is believed that Milwaukee's export 
market can be more than doubled within the next ten years. At any rate, no 
effort in bringing this about will be spared. 

Government and Education 

Where a community is attended with rapid accessions to its population, 
with consequent expansion in housing, the problems of government are apt to 
become complex and serious. While the government of Milwaukee has kept 
fair pace with the needs of its constituency, it has shared also in the trials and 
embarrassments that have afflicted American cities during the various stages 
of their existence. There have been deficient charters and unwise laws, un- 
faithful public servants and laxities in administrative efficiency, but the local 
government on the whole has made the same progress that has been achieved 
in other fields of human endeavor. 

Among the earlier undertakings of importance were the consolidation of 
the three villages, Milwaukee, Kilbourn Town and Walker's Point, change of 
the harbor entrance from its original to its present location, docking and 
dredging of the inner harbor, organization of the fire department, construc- 
tion of numerous bridges and public buildings and utilities. Among the later 
achievements are a public library, sewerage system, waterworks, health depart- 
ment, garbage disposal plant, a park and boulevard system, a new city hall, 
civil service bureau, municipal reference library, etc., etc. 

To describe the extent to which local government has been amplified the 
various departments and utilities that are being maintained, would require 
more space than is contemplated within the scope of this discussion. Suffice 
it to sav that the total assessed valuation of property increased from $142,926,- 
395 in 1894 to $539,457,120 in 1917. 

The recent budget shows that the cost of government for the year 1918 
has reached the sum of $17,114,880. The larger items in this estimate are: 
new sewerage system, $3,085,182; schools. $2,984,118; street sanitation, $1,0.50,- 
161; fire department, $991,248; police, $897,425; industrial education, $464,665; 
parks, $419,000, etc., etc. 

11 



Among the more important projects under way now is an intercepting 
sewerage system to cost approximately $10,000,000. This system will eventu- 
ally eliminate the diversion of sewage into the rivers and into the lake, and 
serve to enhance the purity of the drinking water which is drawn out of the 
lake. Another project consists of the acquirement of certain water front, in- 
cluding Jones Island, at a probable cost of $5,000,000. This project contem- 
plates the municipal ownership and control of wharves and docks essential in 
perfecting a comprehensive harbor plan to meet the future demands of a grow- 
ing lake commerce. 

The crop of pioneer children that had accumulated by 1836 suggested the 
establishment of schools. These were privately maintained and necessarily 
primitive in character. By 1845 there were four public and nine private 
schools, accommodating 584 children, leaving upwards of 1,000 children un- 
provided for. With the adoption of a city charter in 1846 a common school 
system was established. General Rufus King became Milwaukee 's first super- 
intendent of schools. 

The progress which has been made since then is best described in a few 
figures relating to the present school sj'stem. The city now maintains 73 
schools, including 7 high schools, with a total enrollment of 54,000 pupils, 
while the parochial schools, 57 in number, register an attendance of approxi- 
mately 20,000. Besides, there are many secondary schools, private and public, 
a state normal school, the Milwaukee-Downer College, Concordia College and 
Marquette University. The latter maintains medical, law and engineering 
schools. There are also several technical schools, including the School of En- 
gineering, and a number of business colleges. 

At the Centennial Exposition held in Philadelphia in 1876 the Milwaukee 
schools were accorded high honors on the exhibits made of its work. The 
president of the French Educational Commission, M. Buisson, was so impressed 
with these exhibits that he came to Milwaukee and spent two days studying 
its schools. Both at the Chicago "World's Fair and at the St. Louis Exposition 
the Milwaukee schools were awarded the highest honors. 

Milwaukee was among the first American cities to establish the Kinder- 
garten system. For the past quarter of a century the standard of the common 
schools has been the highest. In more recent years, the continuation schools 
(vocational) have been introduced with marked success. Milwaukee was the 
first city to establish a well-equipped trade school in connection with the public 
school system. 

The Milwaukee Public Library owns 350,000 volumes; loaned for home 
use, 1,500,000 volumes; branch libraries in city, 10; in county outside of 
city, 20. 

The Public Museum ranks about fifth in size of its kind in America ; it is 
the largest strictly municipal museum in the country. Its free lecture work 
is greater than that of any other museum in the United States of its size, having 
addressed itself to audiences during the past year aggregating 74,432 people. 

Scenic Milwaukee and Environs 

The city covers an area of twenty-four square miles. It is one of the most 
healthful cities in the United States. "While the business section lies in a 
valley the elevations which surround it afford most delightful residence sec- 
tions and excellent drainage. Deep water intakes extending far out into Lake 
Michigan afford a clear, cold and abundant supply of pure drinking water. 

It is essentially a "city of homes" and one of the most orderly and law- 
abiding in the nation, having a lower percentage of vice and crime than any 
other large city. The percentage of those owning their own homes and main- 
taining lawns and gardens exceeds that of any other city of the Union. It has 
no congested or slum districts. The residence streets are especially beautiful, 
many being overarched with maple and elm trees. 

One of the sights which is a source of surprise and delight to visitors is 
the Milwaukee bay. It suggests the Bay of Naples and is viewed from Juneau 

12 



Park, near the heart of the city. No city on the Great Lakes has succeeded in 
reserving so beautiful a spot for public convenience and pleasure. 

The park system is the admiration of all visitors. Every section of the 
city has its own park. There are 50 parks and playgrounds in the city, cover- 
ing an area of 922 acres ; adjacent to city, 320 acres. Boulevards, 21,640 feet. 

The street car service covers 101 miles, most of it double track, within the 
one-fare limit. By a transfer system it is possible to ride twelve or more miles 
for a single fare, and one line carries many passengers nine miles without 
change of cars and for a single fare. 

Milwaukee is provided with many good hotels, several of which have a 
national reputation for excellence. Hotels now building and contemplated 
will give the city exceptional facilities for housing the ever-increasing numbers 
of visitors that are attracted by the numerous conventions that are held in 
Milwaukee. 

The Auditorium is the finest and most modern equipped convention hall 
in the world. Main hall seats 10,000. Six smaller halls seating from 500 to 
1,500 each. Can accommodate several conventions at the same time. Specially 
well adapted for conventions accompanied by industrial exhibits. Building 
centrally located. 

Within fifty minutes' ride the famous Waukesha Springs can be reached; 
within two hours' ride hundreds of Wisconsin's most beautiful lakes and sum- 
mer resorts. Trains and interurban cars at all hours. 

Local Pride and Promotion 

The people of Milwaukee have never resorted to the bluster and hurrah 
of the boom spirit. And yet there was always a wholesome optimism that 
asserted itself in rational innovation and a local pride that sought the reason- 
ably attainable in achievement. 

In 1842 an editorial addressed itself to its readers as follows: "You feel 
justly proud of your town ; its superior natural advantages compare with any 
other point on the lake; its central position and its rapid improvements have 
been the theme of eulogy all over the country. Are you contented to sleep 
upon the high reputation thus obtained and suffer other points to draw away 
the whole trade and business of the interior? • • • And all for the want of 
roads?" 

Again in 1844 an editor says: "We are proud of our city. It is but nine 
years since the spot where now stands the city of Milwaukee was the scene of 
the red man's hunting ground. The spot now occupied by the pier, and where 
thousands are now landing upon our shores daily — nay, hourly — was an 
abrupt, isolated bluff upon which the wild waves of old Lake Michigan spent 
their force in vain. Where now stands our office the lone Indian, spear in 
hand, sought his finny prey. Now, however, a city, fine in proportions, in the 
vigor of youth, rich in resources, boundless in extent, with a numerous popula- 
tion, and possessing the germ of a great commercial emporium, rears its proud 
pinnacles heavenward, and is progressing with rapid strides to opulence and 
greatness." 

The ambition to promote the commerce of the city along definite lines 
found organized expression in the formulation of the Merchants' Association 
in the spring of 1861. For some years it rambled along with an uncertain 
tenure of life, given to feeble and spasmodic efforts, but gradually grew into 
a more useful instrument. 

There came, too, with the passing of time a better understanding of the 
scope and function of a commercial body as well as recognition of its value. 
With the continued expansion in the number and variety of industrial and 
commercial enterprise, with the newer problems incident to growing urban 
centers, and the intricacies and complexities of modern business life, the neces- 
sity for this form of collective service was definitely asserted. 

The outgrowth of these newer conditions, together with the later concep- 
tions of organized effort and the possibilities for collective service, was a busi- 
ness men's organization. It ultimately led to the present Milwaukee Associa- 

13 



tion of Commerce, an institution which has become a dominant factor in the 
economic and civic life of the community. 

It maintains a Traffic, a Convention and a Credit bureau. Its services to 
the community are but meagerly suggested when it is stated that the Associa- 
tion responds in the course of the year to over 80,000 telephone calls involving 
helpful information on an endless variety of subjects. 

The material advantages insured by location and environment, together 
with the progressive spirit of its people, finally mean a Milwaukee that will 
continue to hold a proud place in the list of American cities. 

Her people will remain alert to every material opportunity, avail them- 
selves of the gifts of nature, build their city stronger and better and more 
beautiful in order that Milwaukee may become even more worthy as an Amer- 
ican city and as an integral part of the greatest republic on earth. 

Besponse to the National Spirit 

The citizens of Milwaukee have always responded loyally to the national 
impulse and fully met the duties and responsibilities of American citizenship. 

In the War of the Rebellion the foreign born entered the conflict with the 
same ardor that characterized the native. Again, in the Spanish American 
"War the Milwaukeeans were well represented and performed their duty nobly 
and well. 

When the United States entered the great European war her citizenship 
responded in man, machine and money power to the call. The manner and 
extent of her support may be noted from the following : 

Over- 
Allotment Subscribed subscribed 

First Liberty Loan $14,000,000 $17,000,000 $ 3,000,000 

Second Liberty Loan 25,000,000 33,000,000 8,000,000 

Red Cross War Fund 500,000 780,000 280,000 

Y. M. C. A. and Y. W. C. A. War Funds 165,000 187,000 22,000 

Red Cross Memberships 100,000 162,000 62,000 

K. of C. War Fund 100,000 133,000 33,000 

Third Liberty Loan 14,800,000 22,730,000 7,930,000 

War Savings Stamps 10,000,000 10,169,000 169,000 

$64,665,000 $84,161,000 $19,496,000 

Milwaukee was the first large city in America to report a complete military 
registration on June 5. More than 13,000 Milwaukee boys are enlisted in the 
military service. 

Milwaukee built a gun factory in sixty days, backed by the best brains 
and finance, which factory now is six months ahead of its schedule. 

Milwaukee had no strike or industrial disturbance to check war produc- 
tion; claims the honor of having the first 100 per cent registration in the 
Junior Red Cross of any large city; secured 96,000 pledges to conserve food 
from approximately 98,000 families ; increased the sheep and wool production 
of its state by investing $2,500,000 of its capital. It is producing fabricated 
steel ships, millions of shells, grenades and other munitions and hundreds of 
thousands of shoes — all for the Army and Navy. 

The representative of the United States Navy assigned to Milwaukee 
says: "Milwaukee has beaten the record of practically every station in the 
middle west. Labor has been particularly loyal." 

Her citizens are deeply concerned in all that wiU make for Milwaukee's 
economic, civic and social future. They manifest the same inventive genius 
the same constructive ability, the same enterprise, energy and industry, and the 
same loyalty that is manifested by the nation at large. 

They have met every call of citizenship with a maximum response — read- 
ily, willingly, cheerfully. Milwaukee is progressive in spirit, generous in 
heart, loyal to the cause of the hour. Milwaukee is an American city. 

14 



THE JUNEAU CENTENNIAL CELEBRATION 

Imposing Exercises to be Held at the Foot of the Juneau Monument, Located 

at the Lake Front 

The hundredth anniversary of the arrival of Solomon Juneau, Milwaukee '3 
first permanent white settler, will be duly celebrated on September 14, 1918. 

Owing to the fact that this souvenir volume will be issued before the date 
named, any mention made here of the celebration will have to be dealt with 
in a prospective sense. 

Under normal conditions the event would warrant a popular community 
demonstration of most elaborate scope and proportion. Owing to the war, 
however, the celebration must be kept within moderate lines. 

The Citizens' Committee liaving charge has, therefore, decided that the 
celebration shall take place on Saturday afternoon, September 14th, at the base 
of the Solomon Juneau monument, located at Juneau Park on the lake front. 
The program provides for suitable addresses as follows : 

"Solomon Juneau, His Life and Labors" - - - - Gen. Fred C. Winkler 
"Solomon Juneau's Farewell Address to the Common Council in 1848" - 

- - - Read by Cornelius Corcoran, President of Common Council, 1918 

"Milwaukee's Civic Progress" Mayor Daniel W. Hoan 

"A Century's Achievement in Commerce" - - - - William George Bruce 

Miss Isabelle Fox of Kaukauna, Wis., the author of the most exhaustive 
and authoritative book on the life of Solomon Juneau, will place a wreath upon 
the statue situated upon the lake front, Juneau Park. Miss Fox is also a 
descendant of the illustrious pioneer. 

The addresses will be preceded and followed by musical selections, includ- 
ing patriotic singing. The guests of honor will be the descendants of Solomon 
Juneau, the Pioneers' Club, the Old Settlers' Club, City and County officials, 
etc. Mr. Henry R. King, who represents the Juneau descendants, will preside. 

The state fair authorities have agreed to designate Thursday of the fair 
week as "Solomon Juneaii Day." On Friday, September 13th, the schools 
of the city will devote an hour to the study of Milwaukee's century of progress 
and the contribution made to that progress by its founder, Solomon Juneau. 

At noon the descendants will be the dinner guests of the committee at 
the Republican House, Mr. King presiding as the host. On this occasion Mrs. 
Jean Pierre Husting, nee Marie Juneau, the only living child of Solomon 
Juneau, will be presented with an engrossed "Appreciation to a Descendant." 
She is the mother of the late Senator Paul 0. Husting, is over eighty years of 
age, and resides at Mayville, Wis. 

On the morning of September 14th, 1918, the descendants of Solomon 
Juneau will assemble at his grave in Calvary Cemetery. Rev. Father McBride 
of Saint John's Cathedral will deliver a brief address and prayer. The site 
upon which the cathedral now .stands was donated by Juneau. Jane Elizabeth 
Ott, aged four years, a great, great grandchild of Solomon Juneau, will place 
a wreath upon his grave. 

The Citizens' Solomon Juneau Committee consists of Henry R. King, 
Chairman : William George Bruce, Alvin P Kletzseh, Joseph C. Grieb, John Q. 
Gregory, Otto J. Schoenleber, John H. Manschot and Herman Bleyer, Secre- 
tary. 



16 



Chronology of Milwaukee 

Milwaukee — name of Pottawattomie Indian origin — first spelled Mil-wah- 
kie, derived from Man-na-wah-kie — meaning "good land." 

Wisconsin — Origin of word: The rapids of the Wisconsin River were 
called by the French boatmen, "Ou est ce qu'on descend," pronounced "Ous- 
con-do-san," Ousconsin, English Wis-con-san, and now Wisconsin. The exact 
meaning of the word has not been established. 

1639 — Nicollet explored the country as far as the Wisconsin River. 

1699 — November 10 — First mention of Milwaukee by John Buison de St. 
Cosme ; records the fact that he stopped at Melwarick two days to weather a 
storm on the lake. 

1787 — July 13 — Ordinance of Congress for government of Northwest Ter- 
ritory. 

1793 — August 9- — Birth of Solomon Juneau at L 'Assumption, near Mon- 
treal, Canada. 

1795 — Arrival at Milwaukee of Jacques Vieau of Quebec, agent of the 
American Fur Company. 

1800 — July 4 — Indian Territory organized, including Wisconsin. 

1809 — Illinois Territory organized, including Wisconsin. 

1818 — April 18 — State of Illinois organized; Wisconsin attached to Mich- 
igan. 

1818 — September 14 — Arrival of Solomon Juneau, who subsequently 
founded Milwaukee by platting his claim on the East Side. 

1823 — January — Wisconsin made a separate judicial district by Congress. 

1823 — First landing of goods by schooner; the vessel was the Chicago 
Packet, a craft of thirty tons burden, chartered by Solomon Juneau. 

1826 — First steamboat on Lake Michigan. 

1831 — Solomon Juneau became a citizen of the United States. 

1834 — First Wisconsin population by census taken, 4,795. 

1834 — First frame building; built for Solomon Juneau on the premises 
now known as lot 1, block 3, Third Ward ; it served in turn as a school house, 
justice office, recorder's office, jail and barber shop. 

1834 — March 20 — Arrival of Col. George H. Walker, who subsequently 
claimed, purchased and platted the South Side; his location was mapped and 
known as Walker's Point. 

1834 — November — Arrival of Byron Kilboum, founder of Kilbourntown, 
now West Side. 

1835 — First Anglo-Saxon family settled at Milwaukee. 

1835 — May — First Protestant meeting (Methodist) for divine worship. 

1835 — July — First meeting of Presbyterians for divine worship. 

1835 — East Side platted and named Milwaukee by Messrs. Juneau and 
Martin ; Kilboum then platted the West Side. 

1835 — Post office established and Solomon Juneau commissioned as post- 
master. 

1835 — October — First white child bom, Milwaukee Smith, daughter of 
Uriel B. Smith. 

1835 — First hotel, the Milwaukee House, commenced by Juneau and Mar- 
tin and completed in the year 1837 ; it occupied the quarter block forming the 
northeast corner of Broadway and Wisconsin Street. 

1836 — July 14 — Publication of the first newspaper, the Milwaukee Ad- 
vertiser. 

1836 — October 25 — First legislature of Wisconsin convened at Belmont, 
Wisconsin. 

1836 — December 3 — Seat of government established at Madison. 

1836 — First school opened in Milwaukee at 371 Third Street. 

1836 — First vessel built at this port, the Solomon Juneau, a schooner of 
ninety tons burden ; built for Solomon Jiuieau. 

16 



1836 — First court house built; land donated by Juneau and Martin; build- 
ing served the early settlers as a meeting house, temple of justice, town hall 
and exhibition hall. It was razed in 1871 to make place for the present 
structure. 

1837 — January 26 — Michigan admitted as a state; Wisconsin left as a 
territory. 

1837 — Organization of the village of Milwaukee ; Solomon Juneau elected 
president. About the same time the village of Kilbourntown was organized; 
Hon. Byron Kilbourn elected president. 

1837 — August — First celebration of mass, Father Fleurimont J. Bonduel 
officiating ; service at the house of Solomon Juneau. 

1837 — First steamer built, the Badger, a boat of fifty tons burden ; ordered 
at the expense of Byron Kilbourn to carry passengers to and from steamers 
in the bay. 

1838 — First government lighthouse ; built on the bluff at the head of "Wis- 
consin Street on land donated by Solomon Juneau. 

1838 — December 25 — First child of German parentage, Louis Bleyer. 
1839 — Summer — First church built; St. Peter's, on Martin Street, west of 
Jackson. Rev. Patricius O'Kelley was the priest then in charge of the con- 
gregation. 

1839 — Summer — Arrival of the first colony of German immigrants; the 

party of 800 men, women and children camped on the lake shore near the foot 

of Huron Street; most of them settled in Milwaukee and "Washington counties. 

1839 — Kilbourntown added to Milwaukee by an act of legislature, and 

the divisions of the town designated as the East and West wards. 

1840 — Spring — First brewery ; built at the foot of Huron Street by Owens, 
Pawlct & Davis, natives of Wales, England. 

1840 — First bridge across the river, joining the East and West Sides. 
The structure spanned the stream between Chestnut and Division streets, and 
was known as "the red bridge." Before this, communication between the 
East and West Sides was kept up by means of ferries. 

1841 — October — Last annual dance of the Menomonee Indians. The fete 
took place on the bluff on Jackson Street above Michigan. 
1843 — Solomon Juneau relinquished the postmastership. 
1843 — First flouring mill ; run by water power. 

1844 — Septt-'uiber 7 — First Gorman weekly newspaper published by Moritz 
Schocffler. First daily edition, January 12, 1850. 

1844 — December 9 — First daily newspaper, the Milwaukee Sentinel, pub- 
lished by D. M. Keeler. 

1845— April 8 — Henry Dodge appointed Wisconsin territorial governor by 
President James K. Polk. 

1846 — January 5 — City charter adopted by a majority of 311. Whole 
number of votes polled, 975. 

1846 — April — A vote of the people in favor of a state government. 
1846 — April 7 — First municipal election. Solomon Juneau elected Mayor 
by a vote of 749 to 404 for John H. Tweedy. Total vote, 1,153. 

1846 — August 6 — Act of Congress authorizing a state government. 
1846 — December 16 — A state constitution adopted in convention. 
1848 — March 13 — The state constitution adopted by a vote of the people 
and Wisconsin became one of the states of the American Union, being the sev- 
enteenth admitted. 

1848 — First City Directory published. 

1848 — First elevator built by Alanson Sweet. Capacity, 50,000 bushels. 
1848 — November 29— First "theater built; first plays, '"'The Honevmoon" 
and "Eaton Boy." 

1848 — January 15, 5 :10 P. M. — First telegraphic communication with Chi- 
cago and the East. 

1849 — Spring — First railway company, the Milwaukee and Mississippi. 
1852 — Docomber — City lighted by the ililwaukee Gaslight Company. 
1855 — First railway communication with Chicago and the East. 



17 



1856 — July 21— First through shipment of wheat to Liverpool by schooner 
Dean Richmond. Cargo, 14,000 bushels. 

1856— First propeller built. The boat was named the Alleghany. 

1856 — November 14 — Death of Solomon Juneau while on a visit to the 
northern part of the state. Age, 64. 

1857 — First railway communication with the Mississippi. Completion of 
the Milwaukee and Mississippi Railway to Prairie du Chien. 

1858 — November 22 — Chamber of Commerce inaugurated. Chamber occu- 
pied first floor of No. 1 Spring Street (now Grand Avenue). 

1861 — March 1 — The Milwaukee Association of Commerce founded with 
John Nazro as its first president. It was first organized under the name of 
Merchants' Association. On May 18, 1894, it was consolidated with the Manu- 
facturers' Club and adopted the name Merchants and Manufacturers' Associa- 
tion. In the year 1918 the name was changed to the Association of Commerce. 

1861 — November — Introduction of the first steam fire engine, named the 
"Milwaukee." 

1866 — September 20 — Death of Col. George H. Walker, one of the leading 
pioneers of Milwaukee. Served as Mayor in 1851 and in 1853. 

1869 — January — Fire alarm telegraph set in operation under Chief Mc- 
Laughlin. 

1870 — December 16 — Death of Byron Kilbourn at Jacksonville, Florida, 
aged 69. 

Note : — In subsequent issues of the City Directory it is proposed to bring 
this Chronology down to date, and annually thereafter add to it the most 
important events of the preceding year. 



Representative Milwaukee Concerns which have 

had a distinct part in "Milwaukee's 

Century of Progress." 

(Note — You will find the following list vividly indicative of the many 
and diversified interests of Milwaukee. The concerns mentioned are all 
prominent advertisers in the City Directory, and while an occasional leading 
concern may not be mentioned, the list as a whole will give you a very good 
conception of the strong foundation upon which the prosperity and growth 
of Milwaukee are founded. In many instances it has been necessary to refer 
to our file of old City Directories to verify dates and firm names. — The Pub- 
lishers.) 



CUDAHY BROTHERS COMPANY 

Founded 1844. The history of this 
Packing Company involves several 
changes of name. It was founded by 
John Plankinton, and in 1864 the name 
changed to Plankinton and Armour; in 
1884 it became John Plankinton & Co.; 
in 1888 Cudahy Brothers; and in 1893 
Cudahy Brothers Co. Today they are 
doing an annual business of about $35,- 
000,000, a very considerable propor- 
tion of which is foreign. Perhaps the 
fact that they are packing 950,000 hogs 
this year may convey a better apprecia- 
tion of this Company's business, which 
pays over a million dollars a year in 
wages locally. They employ about 1,300 
people and their plant covers 16 acres. 
Capital stock, $1,600,000. Officers: 
Patrick Cudahy, President; Michael F. 
Cudahy, Vice-President and Treasurer; 
J. W. Boyden, Secretary; C. J. Cudahy, 
Asst. Treasurer; M. J. Connell, Asst. 
Secretary. 

JOYS BROTHERS CO. 

Founded 1844. From a small begin- 
ning, this firm of ship chandlers, awn- 
ing, tent and flag manufacturers has 
grown until their products are known 
and distributed all over the country. 
They now occupy 23,000 square feet. 
Their first name was G. D. Norris & Co., 
In 1888 it became Joys, Norris & Co., 
and since 1891 has been Joys Brothers 
Co. Officers: A. M. Joys, President; 
John Joys, Vice-President; John Lunz, 
Secretary and Treasurer. 

PFISTER & VOGEl. LiEATHEK CO. 

Founded 1847. When Guido Pfister 
and Frederick Vogel, Sr., commenced 
manufacturing leather in a modest way 
in a small plant on the south side of the 
Menomonee River, their tannery had an 
output of about 50 hides a day. On the 
site of their original plant now stands 
the great Menomonee tannery, which Is 
but one of several plants. Each plant 
specializes in certain leathers, the Me- 
nomonee tannery tanning calf, veals and 
kip leather. In the Pevee Tannery across 



the river Pevee Kid and Glove Horse 
leathers are made. The Pleasant Street 
Tannery on the Milwaukee River manu- 
factures harness and other vegetable 
tanned leathers. The Patent Leather 
plant at South Milwaukee is used for 
finishing P. & V. Patent Sides and 
Horse. The Cheboygan Tannery is in 
Northern Michigan, and tans hemlock 
sole leather. The large variety of 
leathers tanned makes it possible to put 
each hide received into the kind of 
leather for which it is best fitted. Hides 
are purchased all over the world, and 
the finished product is in turn sold in 
every country where there is a market. 
10 Selling Offices are maintained in this 
country, 4 in England and 1 in Italy, 
which together with agents and repre- 
sentatives in many lands make "P. & 
V." Leathers known wherever shoes are 
made. 

Leather has always been an important 
factor in equipping an army, and when 
war against Germany was declared, 
three thousand employees of Pfister and 
Vogel became American soldiers in 
every respect, except that they do not 
wear the uniform. Shoes, harness, sad- 
dlery, gloves, mittens, etc., are being 
turned out, in addition to supplying the 
regular civilian trade. The plants of 
this firm rank among the foremost in 
the United States in safety, sanitation 
and efficiency. Visitors come from all 
parts of the country to obtain first-hand 
knowledge of the extensive work done 
along accident prevention line. The 
Company employs its own physician, 
and maintains its own hospitals and 
nurses. Care is constantly exercised to 
see that employees' work is that for 
which they are physically and otherwise 
adapted. 

The daily output is now 14,000 calf 
and kip skins, 7,500 sides of Upper and 
Harness leather. 1,500 sides of sole 
leather, 5,000 goat skins for glazed kid, 
and 1,500 horse hides for gloves. Of- 
ficers: Fred Vogel, Jr., President; 
Charles F. Pfister, Vice-President; 
Augustus H. Vogel. 2nd Vice-President; 
August E. Helmholz, Treasurer; Carl 
Maier, Secretary; Fred A. Vogel, Gen- 
eral Manager. 



19 



MILLER BREWING CO. 

Founded 1848. At this time when 
Milwaukee's Brewing interests have suf- 
fered a seeming death blow, it is a pleas- 
ure and a privilege for the publishers 
of this pamphlet to testify to the high 
regard in which this long established 
Milwaukee concern is held by its many 
friends. They have been staunch ad- 
vertisers in the Milwaukee City Direc- 
tory which started business the same 
year they did and the directory pub- 
lishers are not forgetful of their old- 
time supporters, without whose patron- 
age Milwaukee might have been minus 
a City Directory in some of the lean 
years gone by. Officers: Emil P. 
Miller, President and Treasurer; Clara 
A. Miller, Secretary. 

McKANE-LINS CO. 

Founded 1848. This firm is the suc- 
cessor to Romadka Brothers, well-known 
in Milwaukee for many years. They 
manufacture "Kamlee" trunks and 
other leather goods; operating stores 
both on Wisconsin Street and Grand 
Avenue. Their products are sold not 
only locally, but throughout many states 
In the country. Officers: Christian J. 
Lins, President; Jos. P. McKane, Secre- 
tary and Treasurer. 

C. W. FISCHER FURNITURE CO. 

Founded 1849. A completely fur- 
nished 10-room display bungalow, em- 
bodying the newest ideas in home fur- 
nishings is a feature of this firm's or- 
ganization today. This bungalow alone 
occupies several times the floor space 
covered by the original Charles W. 
Fischer store, later known as Charles 
W. Fischer & Sons, and more recently 
as the C. W. Fischer Furniture Co. It 
now requires a nine-story building and 
a four-story warehouse, a total of 
95,000 square feet of floor space, to care 
for this company's complete stock of 
furniture, rugs and draperies. The 
present officers are Prank C. Klode, 
President; Wm. J. Paetow, Vice-Presi- 
dent; Rudolph Kuenzli, Jr., Secretary; 
Joseph J. Kozourek, Treasurer. 

WntSCONSIN ICE & COAL CO. 

Founded 1849. For nearly seventy 
years, three generations of Kopmeiers 
have been supplying ice to the local 
market. John T. Kopmeier started the 
business in the spring of 1849 and ice 
has been delivered continuously every 
day since under the supervision of his 
sons and grandsons. One small ice 
house has grown to ten large ones. They 
also distribute "common sense ice 
boxes" and have recently added coal; 
when the name was changed from Wis- 
consin Lakes Ice and Cartage to the 
present style. Officers: John H. Kop- 
meier, President; Norman J. Kopmeier, 
Vice-President; Waldemar S. J. Kop- 
meier, Secretary; Jno T. Zilisch, Asst. 
Secretary; Gerhard J. Kopmeier, Treas- 
urer; John F. Zilisch is Business Man- 
ager. 



FIRST NATIONAL BANK 

Founded 1850. The First National 
Bank of Milwaukee is an outgrowth of 
the Farmers and Millers' Bank. Their 
magnificent bank and office building is 
one of the sights of Milwaukee. Their 
last statement showed deposits of over 
$36,000,000 and total resources of 
$45,633,808.32. The combined capital, 
surplus and undivided profits of the 
First National Bank and the First Trust 
Company, affiliated with it, are $5,081,- 
668.39. It requires about 170 em- 
ployees to handle the details of this 
bank's business, which includes many 
small accounts as well as those of lead- 
ing concerns. Officers: Fred Vogel, Jr., 
President; Fred T. Goll, Vice-President; 
E. J. Hughes, Vice-President; Henry 
Kloes, Vice-President; A. W. Bogk, 
Cashier; Oscar Kasten, Assistant Cash- 
ier; A. G. Casper, Assistant Cashier; 
Geo. C. Dreher, Assistant Cashier; Geo. 
E. Fleischmann, Assistant Cashier; W. 
C. Haas, Manager Foreign and Savings 
Department; John C. Partridge, Man- 
ager Bond Department. 

JOHN PRITZLAFP HARDWARE CO. 

Founded 1850. If this sketch were 
the biography of John Pritzlaff, a very 
interesting chapter would deal with the 
landing of a young man at the New 
York immigration station in 1839, with- 
out a cent in his pocket and ten dollars 
in debt, and with the work and adven- 
tures which were his fortune until he 
became a porter in Clark Shepardson's 
hardware store in 1843. In the first 
City Directory of Milwaukee, issued in 
1848, we find John Pritzlaff listed as a 
porter at Nazro & King's, who had suc- 
ceeded his former employer. In the fol- 
lowing year, while working from five in 
the morning till ten at night, for which 
he received the magnificent salary of 
$35 a month, he decided to start in 
business for himself. His employer per- 
suaded him to defer leaving him for a 
year, at which time he would furnish 
the capital to set young Pritzlaff up in 
business. 

In due course the sign of John Pritz- 
laff & Co. appeared, the firm consisting 
of John Pritzlaff and A. F. Suelflohn, 
who furnished the time and ability to 
work, and Henry J. Nazro & Co., who 
furnished the capital. In 1853, Mr. 
Suelflohn retired from the firm and in 
1866 Nazro & Co. withdrew. The name 
then became John Pritzlaff, and in 1880 
it became the John Pritzlaff Hardware 
Co. Thus was laid the foundation of a 
Company which to-day employs 4 50 
people, and whose warehouses cover 
more than 15 acres. Hardware, iron, 
steel, metals, automobile accessories and 
sporting goods are the principal lines 
carried. Officers: Fred C. Pritzlaff, 
President; Fred F. Luedke, Vice-Presi- 
dent; Franz Wollaeger, Treasurer; Ed- 
win Wollaeger, Secretary. 



20 



GEORGE H. RUSSEUi CO. 

Founded 1850. Perhaps the strength 
ot this Agency and its part in "Milwau- 
kee's Century of Progress" are best in- 
dicated by the fact that their companies 
have paid Milwaukee policyholders' 
losses totalling over $3,850,000.00. In 
1917 they collected premiums amount- 
ing to more than $704,000.00. The late 
C. J. Cary started the business with a 
desk as his office; on his death in 1892 
the business was consolidated with the 
Geo. H. Russell Agency and In 1913 the 
present corporation was formed. Their 
present organization of twenty-two peo- 
ple is well equipped to handle all kinds 
of insurance, which they make a special- 
ty of placing in "Millionaire Companies 
Only." Capital stock, $100,000.00. Of- 
ficers: Geo. H. Russell, President; Wm. 
Ross Wilson, Vice-President and Treas- 
urer; H. E. Lasche, Vice-President; 
H. F. Washburne, Vice-President; F. J. 
Lewis, Secretary; C. J. Schwarten, As- 
sistant Secretary. 

MILWAUKEE HEROLD 

Founded 1851. In 1892 George 
Brumder founded the Germania as an 
evening newspaper, and in 1905 he con- 
solidated with the Germania the Mil- 
waukee Herold, a morning paper which 
had been established since 1851. Some- 
time before the Herold had absorbed 
the Seebote, and the Germania likewise 
had purchased the Abend-Post, so that 
in the Herold of today we really have 
one strong morning, evening and Sun- 
day newspaper, the modern successor to 
a number of smaller papers which served 
their day. The Herold ranks as the 3rd 
daily newspaper printed in Milwaukee. 
In May of this year, the name was 
changed to the present style, and the 
Milwaukee Herold, which is printed in 
the German language, is carrying on a 
strong, patriotic campaign educating 
many of its readers who do not under- 
stand English to a true conception of 
American policies and ideals in the 
present war. Officers: H. O. Brumder, 
President and Business Manager; George 
F. Brumder, Treasurer; H. P. Brumder, 
Secretary; Gustave Haas, Managing 
Editor. 

RnLW.4UKEE GAS LIGHT COMPANY 

Founded I8.'>2. We are often prone 
to forget the part that our public utili- 
ties have in the upbuilding of com- 
munities, and few concerns anywhere 
have done more to help their cities grow 
than the Milwaukee Gas Light Company. 
From a small beginning, they have kept 
pace with and anticipated the growth of 
Milwaukee, until they are now annually 
supplying 4.500,000.000 feet of gas to 
Milwaukee and suburbs, including the 
Gas Companies of West Allis and Wau- 
watosa. Their products also include coke, 
tar and ammonia. Over 600 miles of 
gas mains are utilized in distributing 
their principal product. The local of- 



ficers are: Sheldon J Glass, Vice-Presi- 
dent; R. B. Brown, General Manager, 
and Edward Haass, Secretary and 
Treasurer. 

NATIONAL EXCHANGE BANK OP 
MILWAUKEE 

Pounded 1854. Civil War veterans 
recall the Bank of Milwaukee, which in 
1865 changed its name to the National 
Exchange Bank of Milwaukee. For 
many years this bank has been render- 
ing a conservative yet progressive bank- 
ing service to a large number of de- 
positors, evidenced by their present re- 
sources of about $12,000,000. They 
have a capital of $500,000 and surplus 
and undivided profits over $600,000. 
Officers: J. W. P. Lombard, President; 
Grant Fitch, Vice-President; Wm. M. 
Post, Cashier; G. W. Augustyn, Asst. 
Cashier. 

GETHER ELECTROTYPE COMPANY 

Founded 18.55. Few of those who 
have followed the fortunes of the print- 
ing and allied trades locally for many 
years can recall when the first electro- 
typing equipment was brought here 
from Buffalo, but in the succession of 
firms representing the development of 
the above concern, some familiar names 
will be found. L. B. Benton and Wil- 
liam E. Cramer, the latter of the Even- 
ing Wisconsin, succeeded one Noonan 
who started the business. Cramer short- 
ly sold his interest and the firm became 
Benton & Gove; Benton and Waldo suc- 
ceeded Benton and Gove; later the busi- 
ness which then included both print- 
ers' supplies and electrotyping was sold 
to the American Type Founders Co., 
who in turn sold it in 1897 to Gether 
and Drebert Co. In 1906, H. J. Hin- 
kamp bought an interest in the business 
and in 1911 the printers' supply depart- 
ment was again sold to the American 
Type Founders Co., H. J. Hinkamp and 
Paul C. Poenish acquiring the electro- 
type shop and have continued it under 
the present name since that time. 

M.4RQUETTE UNIVERSITY 

Founded 18.55. When the Jesuits 
came to Milwaukee they laid the foun- 
dation for what has since become a great 
University and which is destined for 
even greater growth during the ne.xt few 
years. They opened St. Aloysius Acad- 
emy in 1857. In 1864 the school was 
incorporated as Marquette College. In 
1906 under a new charter, it became a 
University, and in the years that have 
followed has developed in a non-sec- 
tarian way until it is now an institution 
of and for all people. In a recent 
campaign for funds to take care of its 
growing and war time needs, Marquette 
has had the unstinted endorsement of 
Milwaukeeans of all creeds in such a 
way that its future has become a rosy 
part of the city's forward outlook. 

As at present organized the University 



21 



consists of the following departments: 
College of Arts and Science, Applied 
Science and Engineering, School of 
Dentistry, R. A. Johnston College of 
Economics, School of Journalism, School 
of Law, School of Medicine, Conserva- 
tory of Music, School of Pharmacy, 
Training School for Nurses, Marquette 
Academy, University High School. It 
is in addition an accredited school of 
the United States Army and all work 
Is being reorganized as a part of our 
great American War Machine. 

The Board of Regents is a bond of 
union between the University and the 
citizens of Milwaukee. Marquette is 
designed to be the University of the city 
of Milwaukee and as such to form an 
Important factor in the civic life and 
development of the city, and the public 
spirited members of the Board of 
Regents are working constantly with 
the interests of both the University and 
the city in view. The Executive Of- 
ficers are: Rev. Herbert C. Noonan, 
S. J., President; Rev. James D. Foley, 
S. J., Secretary; Rev. Eugene Rudge, 
S. J., Treasurer. 

OTTO PIETSCH DYE WORKS 

Founded 1855. From a small begin- 
ning this firm has become the largest 
dye works and dry cleaners in Wiscon- 
sin. The cleaning of theatrical costumes 
is a specialty. The present officers are: 
Edgar A. Ulbricht, President and Treas- 
urer; Frank A. Moratz, Vice-President. 

SECOND WARD SAVINGS BANK 

Founded 1855. "The Bank of Per- 
sonal Service in Milwaukee" Is still 
doing business at its original location, 
and any who are familiar with their 
present beautiful bank building will 
readily agree that they give every evi- 
dence of continuing right there for 
many years to come. Total assets of 
about $23,500,000 testify that they are 
continually making good on their slogan. 
Officers: J. E. Uihlein, President; Chas. 
C. Schmidt, Henry Bielfeld, Albert C. 
Elser and J. U. Lademan, Vice-Presi- 
dents; G. L. Weigle, Cashier; W. G. 
Whyte, Asst. Cashier. 

NORTHWESTERN MtTTUAL LIFE 
INSURANCE CO. 

Founded 1857. No one who has ever 
seen the present home of the North- 
western Mutual will ever forget it, and 
most people who come to Milwaukee see 
it either coming or going. It is a mag- 
nificent structure, and embodies all the 
experience and modern ideas in Insur- 
ance Home Office Building which the 
Company has acquired in building two 
preceding Home buildings locally. Both 
of the "Old Insurance Buildings are still 
used and rank among the Important of- 
fice buildings of the city. 

To-day it seems almost impossible to 
think of the Northwestern Mutual hav- 
ing but two employees, but such was the 



case when it started in business in a 
small upstairs room in Janesville. Then 
it was chartered as the Mutual Life In- 
surance Company of the State of Wis- 
consin, but the name was changed to the 
present style in 1SG5. The beginning 
of this year the total assets were 
$393,533,923.60. It has more money 
invested in farm loans than any other 
business institution in the country, and 
for many years last past the farmers, as 
a class, were its largest insurers. The 
annual meeting of the selling force, who 
come from all parts of the country, is 
one of the most noteworthy conventions 
held locally. The Northwestern Mutual 
is essentially a company "of and for the 
common people." Officers: George C. 
Markham, President; W. D. Van Dyke, 
Vice-President; P. R. Sanborn, Second 
Vice-President; A. S. Hathaway, Secre- 
tary; J. W. Fisher, M.D., Medical Di- 
rector; Percy H. Evans, Actuary; George 
E. Copeland, Superintendent of Agen- 
cies, and John Barnes, General Counsel. 



ALLIS-CHALMERS MFG. CO. 

Founded 1860. The Edward P. Allis 
Co. at that time occupied nearly half 
an acre of space and employed about 
seventy-five people. Contrast this with 
the present-day Allis-Chalmers plants 
covering about 135 acres and employing 
8,000 people. In 1901 the name was 
changed from Edward P. Allis Co. to 
Allis-Chalmers Co. and in 1913 to Allis- 
Chalmers Mfg. Co. It requires a cap- 
ital of $42,500,000 now to handle the 
$30,000,000 annual sales of this gigan- 
tic Milwaukee industry, consisting of 
electrical-steam, turbine-steam, gas and 
oil engines, hydraulic turbines, pumping 
engines, mining, crushing, cement ma- 
chinery, flour, saw-mill machinery, and 
farm tractors. The world is their mar- 
ket. Plants include the Reliance and 
West Allis Works locally and a Cincin- 
nati plant covering 18% acres. Officers: 
Otto H. Falk, President; Max W. Babb, 
Vice-President and General Attorney; 
H. Woodland, Secretary and Treasurer; 
W. A. Thompson, Comptroller. 



WM. FRANKFURTH HARDWARE CO. 

Founded 1861. The names Frank- 
furth and Hardware have been syn- 
onymous in the minds of many people 
throughout Wisconsin and contiguous 
states for many years. The growth of 
this firm has been steady and continu- 
ous, and the floor space of 2,400 square 
feet originally occupied could be placed 
many times in their present quarters 
covering 154,000 square feet. In 1885 
the name was changed to Wm. Frank- 
furth & Co., Incorporated, and later to 
the present style. The officers are: 
Lorenz Frankfurth, President; Erwin 
Foerster, 1st Vice-President; Frank S. 
Rost, 2nd Vice-President; Rudolph 
Clauder, Secretary and Treasurer. 



22 



BURDICK-ALIiEN-DIETAS CO. 

Foumlcd 18<)2. In the present offices 
a photograph of 9 men and 2 boys who 
constituted the force of Burdick. Armi- 
tage & Allen, printers, then located at 
41C Broadway, where the new Tele- 
phone Building stands, occupies a prom- 
inent position. In the background, 
posters announcing that Barnum & 
Bailey's Greatest Show on Earth would 
appear in Milwaukee on August 31, 
1890, call attention to the fact that the 
annual visit of the circus then as now 
was an important event. 

Nel.son C. Hawks started in the print- 
ing business at the northwest corner of 
West Water and Spring St. (now Grand 
avenue). In a few years the firm was 
Hawks & Burdick; in 1S75 it became 
Burdick & Armitage; in 1SS8 the name 
was changed to Burdick, Armitage & 
Allen; in 1893 Mr. Armitage retired, 
and the firm of Burdick & Allen contin- 
ued until 191G, when the present com- 
pany was formed, through a consolida- 
tion with the E. A. Holmes Co. They 
are publishers and printers, making a 
specialty of linotype composition for the 
trade. The extent of the present plant 
and equipment is indicated by the fact 
that they linotype the 2,000-page City 
Directory in five weeks, without inter- 
fering with other work. Officers: Wil- 
liam S. Allen, President and Treasurer; 
Chas. F. Dietas, Vice-President. 



SHADBOLT & BOYD IRON CO. 

rounded 1863. There have been 
many changes in the products handled 
by this firm since it started with ten 
emyloyees over half a century ago, but 
early business friendships have been 
carefully and painstakingly developed 
until the products of heavy hardware, 
blacksmiths' and automobile supplies, 
wagon and carriage woodwork distrib- 
buted by this firm, always at wholesale, 
have made a market all over the north- 
western states and Canada. In 1888 the 
name was changed from the original 
Shadbolt & Boyd Co. by the addition of 
the word "Iron." 241,000 feet of floor 
space are required today to house their 
immense stocks. The officers are: 
Sarah M. Boyd, President: F. R. Ellis, 
Vice-President; Price M. Davis, Second 
Vice-President; John S. Blakney, Secre- 
tary; Irwin R. Shadbolt, Treasurer. 



Northwest. Among such schools, it 

stands distinctly in a position by itself. 

Edward W. Spencer is President and 
Supervising Director. 

FEHRER & MEYER CO. 

Founded 1804. When Louis Auer, 
Sr., started his little business in the old 
Second Ward Savings Bank building he 
laid the foundation for an organization 
that has contributed materially to Mil- 
waukee's progress. In 187S Louis Auer, 
Jr., entered the firm. In 1912 the busi- 
ness moved to the second floor of the 
Metropolitan block. Third and State 
streets, where it now occupies about 
5,000 feet of floor space, doing a home 
building and general real estate busi- 
ness, including insurance and loans. 
Joseph Fehrer and Frank J. Meyer, co- 
partners, are the present proprietors. 

GEORGE BtTlROUGHS & SONS 

Pounded 18G7. Old residents remem- 
ber George Burroughs' first little store 
on East Water street, which was both 
store and residence. Today the busi- 
ness fills four full floors and the Bur- 
roughs Knickerbocker Wardrobe Trunk 
has a nation-wide reputation. They 
manufacture trunks, sample cases and 
leather goods. George Burroughs has 
turned over the active management to 
his son, W. W. Burroughs, but still 
takes a lively interest in the business 
and the growth of Milwaukee. 

VILTER MANUFACTURING CO. 

Founded 1807. Like most of Milwau- 
kee's leading manufacturers, this firm 
started in a modest way, in fact they 
had but 3 employees in 1867. Today, 
their products of ice making and re- 
frigerating machinery; Corliss and Pop- 
pet Valve engines, total $1,500,000 an- 
nually, and are distributed in all parts 
of this country and in many foreign 
countries. 550 people are employed. 
Peter Weisel founded the business. In 
1879 it became Weisel and Vilter. In 
1886 the name changed to The Weisel & 
Vilter Mfg. Co., and in 1893 to the 
Vilter Mfg. Co. Their present capital 
and surplus are over one million dol- 
lars. Officers: Theo. O. Vilter, Presi- 
dent; Ed. F. Goes, Vice-President; Wm. 
O. Vilter, Secretary and Treasurer. 



8PENCERIAN BUSINESS COLLEGE 

EstabUshed 1863. The late Robert 
C. Spencer was the founder of this in- 
stitution, and for over 50 years was 
its active head. It has trained over 
twenty thousand young men and women 
for successful business careers, and has 
made a distinct impression on the edu- 
cational and commerial life of the city 
and state. It continues under the 
auspices of Mr. Spencer's family, and 
thrives as the leading commercial and 
shorthand school of Wisconsin and the 



BLOEDEL'S JE^VELRY, INC. 

Pounded 1808. This pioneer jewelry 
house first opened business on the pres- 
ent site of the Majestic Theater, later 
moved to the corner of Grand Avenue 
and West Water, and more recently to 
215 Grand Avenue, in the Merrill 
Building. Adam Bloedel was in the 
business alone in the beginning, later 
the firm was Bloedel and Mueller, then 
A. Bloedel, and is now Bloedel's Jew- 
elry, Inc., consisting of Adam Bloedel 
and his son, Herman H. Bloedel. 



23 



NORTHWESTERN NATIONAl. INSUR- 
ANCE COMPANY 

Founded 1869. Last year this Com- 
pany had a premium income of $3,748,- 
248.84 from fire, tornado, marine and 
automobile insurance written in 42 
states and Canada. It requires 210 
salaried employees and 6,000 commis- 
sion agents to care for this business. 
Compare this and the Insurance Com- 
pany's building at the corner of Wiscon- 
sin and Jackson Streets with their be- 
ginning in 2 small rooms, where they 
employed 12 people, and you obtain 
some conception of how this Company 
has grown. 26 of their employees are 
in the Service. They have total assets 
of ?7, 844, 162. 05, including half a mil- 
lion dollars in Liberty Bonds. Officers: 
Alfred F. James, President; Wm. D. 
Reed, Vice-President; Joseph Huebl, 
2nd Vice-President; Lubin M. Stuart, 
Secretary; Herman A. Schmidt, Asst. 
Secretary. 

THE SENTINEL BINDERY 

Founded 1869. For many years the 
Sentinel Bindery was owned and oper- 
ated by the publishers of the Sentinel. 
John C. Salzer had charge of the bindery 
during the last fifteen years of their 
ownership and then bought it in 1896. 
Since that time it has been located in 
its present quarters where many of the 
more important regular jobs of com-: 
mercial and edition work are handled 
with care and dispatch. Among these 
each year is the City Directory. The 
business has grown from a small start 
to one of the leaders in the state and 
the present plant includes a full equip- 
ment of modern bookbinding machinery 
of every character needed. John C. 
Salzer is the sole proprietor. 

BIERSACH & NIEDERMEYER CO. 

Founded 1870. The sheet metal 
products of this firm, including fire- 
proof windows and doors, are distributed 
over half a dozen states, and from a 
floor space of 600 square feet the 
business has been expanded until 5 4,000 
square feet are now required. Their 
capital stock is $50,000 and their an- 
nual sales about $120,000. Officers: 
L. D. Biersach, President; Eugene Bier- 
sach, Vice-President; O. A. Hoffman, 
Secretary. 

CONCORDIA FIRE INSURANCE CO. 

Pounded 1871. For many years the 
Concordia has occupied a leading posi- 
tion as a local Fire Insurance Co. in Mil- 
waukee and Wisconsin, although the 
business today extends to all parts of 
the country. When one starts to look 
back over a file of City Directories to 
see how the city has grown, the ad- 
vertisement of the Concordia on the 
"Back Bone" stares one in the face from 
so many of these old volumes, that their 
present prominence in the local field is 



not wondered at. The last statement of 
the Concordia shows total assets of $3,- 
116,945.65. Their capital stock and 
surplus to policyholders aggregate $1,- 
106,374.34, but the extent of their busi- 
ness is perhaps more easily compre- 
hended by a layman from the fact that 
their net premiums written in 1917 
amounted to $1,715,740.82, and that 
they have paid losses since their organi- 
zation totalling over twelve and one-half 
million dollars. The Concordia is essen- 
tially a Milwaukee Company, its di- 
rectors all being leading business men 
of the city. Officers: Gustav Wol- 
laeger, Jr., President; Wm. A. Starke, 
Vice-President; Geo. P. Mayer, Vice- 
President; Frank Damkoehler, Secre- 
tary; Wm. E. Wollaeger, Asst. Secre- 
tary; Jas. M. Moran, Agency Superin- 
tendent. 

JOHN 8CHROEDER LUMBER CO. 

Founded 1871. "A dozen boards or 
a dozen carloads" is the slogan of this 
firm, which specializes in complete lum- 
ber service from the tree to the cus- 
tomer. They own their own forests. 
Apostle Isles, Lake Superior, with lum- 
ber camps at Presque Isle and Oak 
Island, tow their logs to Ashland, cut 
and saw them in their own saw mills, 
and ship by water and rail to Milwau- 
kee, where they are milled and cut to 
detail in their own planing mills. Four 
employees constituted the organization 
in 1871, whereas today it requires an 
army to manufacture their production 
of about $2,000,000 a year. Their 
present capital stock and surplus are 
$1,737,329.48. Officers: Henry H. 
Schroeder, President; Edwin H. Schroe- 
der, Vice-President; Fred J. Schroeder, 
Secretary-Treasurer. 

JULIUS LANDO 

Founded 1872. While Julius Lando 
is known to almost everyone locally as 
a leading optician and optometrist, and 
has built up his reputation as such by 
long and conscientious skilled service, 
he has another branch of his business 
which is better known to the trade only. 
He specializes in surveyors', philosoph- 
ical and mathematical instruments, ther- 
mometers for all purposes, and is rec- 
ognized as an authority in such things. 
At present he is enjoying a well-earned 
vacation in California, the business be- 
ing handled by his nephew, David 
White. 

LEEDOM, MILLER & NOYES CO. 

Founded 1873. This corporation was 
formed through a combination of the W. 
T. Durand Agency and the James B. 
Leedom Agency, both of which were 
well-known and large underwriters. 
Their premium income has increased 
yearly until they are now one of the 
largest agencies in the state. Insurance 
of all kinds is written, and 13 of the 
largest and best fire insurance com- 



24 



panies are represented. They are State 
General Agents tor the Hartford Acci- 
dent and Indemnity Co. of Hartford, 
Conn., and the American Bonding and 
Insurance Co. of Sioux City, la. This 
agency was the first in the state to in- 
stall and maintain a complete "En- 
gineering and Inspection Department," 
which gives expert service to the in- 
surers, enabling the insured to reduce 
their rates, improve the physical condi- 
tion of their property, and curtail fire 
waste. This agency employs 20 people. 
Officers: James B. Leedom, President; 
George B. Miller, Vice-President; Has- 
kell Noyes, Secretary; Hampton B. Lee- 
dom, Treasurer. 

ROUNDV, PECKHAM & DEXTER CO. 

Founded 1872. Prices averaged 
higher than today when twenty people 
working together in a four-story build- 
ing were able in 1872 to do a very rep- 
resentative wholesale grocery business 
in Milwaukee under the name of Smith, 
Roundy & Co. In 1878 the name was 
changed to Roundy, Peckham & Co. and 
In 1903 the present firm name was 
adopted. Today this firm of wholesale 
grocers, coffee roasters, sugar grinders 
and cigars and tobacco distributors han- 
dles sales of $3,000,000 annually over 
a territory embracing five states. They 
are doing their share to extend the name 
and fame of Milwaukee as a "Trading 
Post." 

Officers: Charles J. Dexter, Presi- 
dent; Fredk. C. Comstock, Vice-Presi- 
dent; Edward M. Dexter, Vice-Presi- 
dent; James McLeod, Secretary; Wm. 
H, Edwards, Treasurer. 

MOLITOR BOX CO. 

Founded 1876. From a 3-employee 
concern in one small room has grown a 
business that now occupies a seven story 
building, containing nearly 100.000 feet 
of floor space. An annual output of 
about $500,000 in paper boxes, mailing 
tubes and mailing cases, and from this 
small beginning has also sprung one of 
the largest paper mills and box factories 
under one roof — the Hummel & Down- 
ing Co. The officers of the Molitor Box 
Co. are: J. P. Hummel, President, and 
Mary Molitor, Vice-President and Treas- 
urer. 

R. J. SCHWAB & SONS CO. 

Founded 1876. Many of the first 
"gilt edge heaters" manufactured by 
this firm are still in use, and it is the 
Company's policy to keep all its old 
patterns, so that users of these old 
heaters may still obtain service on them, 
even after more than a generation's 
use. Originally known as Schwab and 
Sercomb, the business was organized in 
1901 under the present style, and today 
their output is distributed in many 
states, including Pennsylvania and New 
Jersey. Officers: R. J. Schwab, Presi- 
dent; Henry E. Schwab, Vice-President 
and "Treasurer. 



A. GEORGE SCHVLTZ & CO. 

Founded 1877. A specialty of paper 
boxes for clothiers, department stores, 
milliners, laundries, cleaners and dyers 
is an important part of this well-known 
manufacturers' business, which includes 
paper boxes of every description. Of- 
ficers: Fred Weinhagen, President; 
Geo. Weinhagen, Vice-President and 
Treasurer; Edwin L. Debell, secretary. 



P. H. REILLY & SON 

Founded 1878. For forty years this 
firm has been carefully building up a 
reputation as tailors to Milwaukee's best 
dressed men. Not only does their trade 
include many conservative, middle aged 
men, but they have kept constantly up 
to date on fabrics and touches which 
appeal to the younger business men of 
the community. Joseph G. Reilly is the 
present head of the business. 



F. MAYER BOOT & SHOE CO. 

Founded 1880. "Honorbilt" is a 
trade name. How we'l it stands for a 
firm that has built from a small two- 
story building with an output of about 
100 pairs of shoes a business that now 
turns out 10,000 pairs of dependable 
shoes per day and gives employment to 
about 1500 people. "Martha Washing- 
ton" shoes for women and "Dry Sox" 
shoes for men are other products which 
have carried the Mayer prestige far and 
wide. No small share of the credit for 
the important position which Milwaukee 
enjoys as a shoe producing center be- 
longs to the F. Mayer Boot & Shoe Co., 
which up to 1884 was known as F. 
Mayer & Co. The present output, val- 
ued at $5,500,000, is distributed all over 
America, to Cuba, Alaska, Mexico and 
South Africa. The firm is capitalized 
at $1,600,000 and has a surplus of 
$400,000. 

In its efforts to keep up to date with 
war-time demands, more and more 
women are being employed, and a nurs- 
ery for babies of women employees re- 
cently opened by this Company is an In- 
novation in employees' welfare work 
that is attracting much attention. The 
officers are: George P. Mayer, Presi- 
dent; Fred J. Mayer, Vice President; 
Geo. F. Mayer, Secretary; Adam J. 
Mayer, Treasurer; George B. Smith, As- 
sistant Secretary. 



SCHWAAB STAMP & SEAL, COMPANY 

Founded 1881. This is one of the 
oldest concerns of its kind in the coun- 
try. It was established by Andrew 
Schwaab and has built up a nation-wide 
business manufacturing and distributing 
rubber stamps, steel dies and stamps, 
seals, name plates and automobile name 
plates. Berthold W. Fueger, Secretary 
and Treasurer, is the active Manager of 
the business. 



26 



WILSON DETECTIVE AGENCY 



GOODYEAR RUBBER CO. 



Founded 1881. "Charlie" Wilson is 
an unusual detective. While many de- 
tectives know many people in the com- 
munity, few of them ever obtain such 
personal acquaintance and popularity 
as Charles W. Wilson enjoys. He covers 
the local field thoroughly and is con- 
stantly employed by many leading cor- 
porations, manufacturers, mercantile 
concerns, attorneys and individuals in 
legitimate detective work. His agency 
does not operate for rewards nor en- 
gage in divorce cases. Charles W. Wil- 
son is the Principal. 



MILWAUKEE JOURNAL 

Founded 1882. Thirty-six years ago 
Lucius W. Nieman founded the Milwau- 
kee Journal, and has been its guiding 
mind ever since. Today he is on the 
battlefields of France, studying the war 
at first hand, so as to bring back to the 
readers of his paper his own vivid, per- 
sonal knowledge of our war against the 
Hun. Before starting his own paper, 
Mr. Nieman had acquired a ripe expe- 
rience as a Journalist and Editor on the 
staff of the Milwaukee Sentinel, of which 
he had been City Editor and later 
Managing Editor. From a small begin- 
ning, employing about 30 people, the 
Journal has grown to be Milwaukee's 
leading paper, requiring the services of 
over 350 people in the production of its 
daily and Sunday editions. It is not 
only "supreme in Milwaukee, but is 
dominant in Wisconsin." Newspaper 
makers everywhere recognize the Mil- 
waukee Journal as a truly metropolitan 
newspaper. It has always been a 
staunch ail-American advocate and for 
many years has been steadily fighting 
German propaganda in various forms. 
One cannot transact business with the 
Journal without unconsciously appre- 
ciating the personnel of the alert, 
energetic, courteous staff which Mr. Nie- 
man has built up. Officers: L. W. Nie- 
man, President; J. E. Dodge, Vice-Presi- 
dent; E. A. Belda, Secretary. 



WADHAMS OIL COMPANY 

Founded 1882. Employed five people. 
First known as Wadhams, Isted and 
Halsted, later as Wadhams, Magie & Co., 
then as the Wadhams Oil & Grease Co. 
and more recently as the Wadhams Oil 
Co. They have built up a business ag- 
gregating $2,500,000 a year in lubricat- 
ing and illuminating oils, gasoline, soaps 
and chemicals on a quality basis, evi- 
dence of which is found in the artistic 
gasoline stations which they are erect- 
ing in various parts of the city. Of- 
ficers: S. S. Cramer, President; F. J. 
Kipp, Vice-President; G. A. Streeter, 
Vice-President; H. W. Dodge, Vice- 
President; L. McNally, Secretary; E. H. 
Kullmann, Treasurer; H. J. Noyes, As- 
sistant Treasurer. 



Established 1883, in Milwaukee. The 
Goodyear Rubber Co. itself is one of 
America's long established concerns, 
having been founded in 1853. They 
realized the importance of the Milwau- 
kee market many years ago and their 
business in this section has prospered 
and expanded to a large volume. They 
sell all kinds of rubber goods. James 
Suydam is Manager of the local store. 

EDMUND GRAM 

Founded 1883. Closely allied with 
the steady development of the musical 
arts in Milwaukee is the Edmund Gram 
Music Co., which sells Steinway, Weber, 
Stock, Kranich and Bach, and their own 
make of pianos and pianolas, as well as 
Edmund Gram and Vocation Phono- 
graphs. In addition to their retail busi- 
ness, they operate their own factory on 
Eleventh Street. Edmund Gram is the 
Proprietor. 

STANDARD PAPER COMPANY 

Founded 1883. The Standard Paper 
Company, now one of the largest paper 
houses in the northwest, first occupied 
the basement and first floor (100 x 120 
square feet) of the building north of 
the Evening Wisconsin Company on Mil- 
waukee Street, with fifteen employees. 

Increasing business made several re- 
movals necessary, but for sixteen years 
they occupied the building on the corner 
of West Water and Sycamore Streets. 
In 1913 they purchased their present 
site. No. 2G4-276 Milwaukee Street, and 
shortly after erected the building which 
is now their permanent home. 

This modern reinforced concrete 
building gives them floor space of 10 8,- 
000 square feet and is equipped with all 
the appliances and facilities for hand- 
ling the business carefully, economical- 
ly and expeditiously. 

The Company employs about eighty 
persons and its annual sales, amounting 
to one and one-half million of dollars, 
are distributed throughout Wisconsin 
and the Northwest. Officers: F. O. 
Butler, President; J. F. Butler, Vice- 
President; C. L. Blanchard, Treasurer, 
W. R. Mershon, Secretary. Mr. Blanch- 
ard and Mr. Mershon are the resident 
and managing officers of the Company. 

\VISCONSIN IRON & WIRE WORKS 

Founded 1884. If you will examine 
the ornamental bronze, wire and iron 
work in the new Milwaukee Athletic 
Club, the Wisconsin Hotel, the Miller 
Theatre, the Wells Building and the 
Hotel Pfister, you will obtain some con- 
ception of the kind of work executed 
by the Wisconsin Iron & Wire Works. 
In its early days, this firm was known 
as the Reliance Iron and Wire Works, 
the change in name taking place in 
1891. They occupy about 40,000 square 
feet of fioor space and distribute over 



26 



$300,000 worth of their products to all 
parts of the world each year. Many of 
their products go to Cuba, Porto Rico, 
Japan and Australia. Officers: G. H. 
Norris, President; E. A. Earnest, Vice- 
President; Emmett L. Richardson, Sec- 
retary, 

^VEIJI.s nmLDixG drug company 

Founded 188G. Among the vast 
variety of modern merchandise which 
drug stores of today offer to their 
patrons, one often forgets the real basic 
service on which drug store success is 
founded. In the Wells Building Drug 
Company, however, the compounding of 
prescriptions for Milwaukee's leading 
physicians is a feature, the business 
necessitating a branch in room 432 of 
the First National Bank Building, par- 
ticularly on this account. In times of 
need, one may always feel sure that at 
"Milwaukee's Highest Quality Drug 
Stores" they are sure to receive the 
exact prescription which the doctor calls 
for, without fear of substitution. It is 
around a prescription department, there- 
fore, that H. E. Kraft, the proprietor, 
has built his extensive business as a 
metropolitan down-town drug store. 

HUGO KOEFPLER 

Pounded 1887. In the handling of 
central or down-town business property 
a knowledge of values obtained over a 
period of years is a prime requisite to 
success. For many years Hugo Koeffler 
has been analyzing Milwaukee property 
values and tendencies, with the result 
that his general real estate, insurance 
and loan business is largely confined to 
central business property and the hand- 
ling of estates. Originally in the Iron 
Block, we find from reference to old City 
Directories that he moved in 1893 to the 
Pabst Building, where his offices con- 
tinue to be located. 

HANAN & SON 

Established 1888. in Milwaukee. The 
value of all City Directories is well il- 
lustrated by our successful search for 
data regarding this firm. Through the 
old books we have found that John 
Hanan, President of the Mann Shoe Co., 
resided in New York City. Later books 
showed that in 1895 the local firm be- 
came Hanan-DeMuth Co., in 1908 it was 
changed to the Hanan-Tiedemann Co. 
and in 1910 it became Hanan and Son. 
In 191C the present store at 205 Grand 
Avenue was a branch, but it has since 
become the main store. M. W. C. Big- 
gam is the local manager. 

KEMPSSnTH MANUPACTURING CO, 

Founde<l 1888. Occupied about 500 
square feet of space and employed ten 
people. Prior to 1901 it was known as 
the Kempsmith Machine Tool Co. To- 
day, this Company, which devotes its 
entire energies to manufacturing mill- 



ing machines, occupies 90,000 feet of 
space, employs about five hundred peo- 
ple and distributes an annual product of 
about $2,000,000 over a world wide 
market. The officers are: Paul E. 
Thomas, President and Treasurer; John 
Goetz, Vice-President; F. Wollaeger, Jr., 
Secretary; E. E. Leason, Assistant 
Treasurer; Peter Lowe, Assistant Secre- 
tary. 

KURYER POLSKI 

Founded 1888. There are over twen- 
ty thousand Polish homes in Milwaukee 
city and county, and in most of these 
the Kuryer Polski is read daily. It is 
the oldest Polish daily in the United 
States, and for 30 years has been light- 
ing the way for Poles who have chosen 
to make Milwaukee and vicinity their 
permanent home. When started, it had 
but 3 employees, while today it ranks as 
one of the important and leading daily 
newspapers in Milwaukee, where the 
Polish population is far more extensive 
than many people realize. A job printing 
plant is operated in connection. Of- 
ficers: Michael Kruszka, Publisher and 
President; S. Zwierzchowski, Vice-Presi- 
dent; C. Dziadulewicz, Secretary and 
Treasurer. 



THE MTLWAUKEE TEtfES 

Founded 1888. Within the hearts of 
many people there exists a fondness for 
and appreciation of the value of a week- 
ly newspaper, particularly when a city 
has grown so large that the big metro- 
politan dailies cannot or do not give to 
their particular section all the news 
the readers desire. But it requires ex- 
ceptional ability on the part of a pub- 
lisher, together with real policies that 
meet with popular approval for an Eng- 
lish weekly to build such a place for It- 
self as Henry Towell has done with his 
Milwaukee Times. A few weeks ago, 
when their 30th anniversary edition 
made its appearance, it startled many 
people to realize how rapidly the South 
Side of Milwaukee and the adjoining vil- 
lages had come to the front, and to see 
how remarkably diversified the indus- 
tries had become. The Milwaukee Times 
was founded by Henry and George 
Towell, who came here from England 
where they had had previous successful 
newspaper experience. In 1898, Henry 
Towell purchased the interests of his 
brother and has since been the sole 
owner. In the 30 years of Its existence, 
the Times has always been located on 
Grove Street, and their present plant 
and equipment is complete and up to 
date, not only for the printing of the 
paper, but for handling job printing of 
the better grade. Independent in poll- 
tics, the Milwaukee Times has always 
played an important part in the civic 
and industrial life of the community and 
is a force to be counted on to reach 
South Side readers at a low cost. 



27 



NORTHERN CONSTRUCTION CO. 

Founded 1888. When Henry Ferge 
started business as a carpenter he laid 
the foundations for two businesses, for 
from his efforts grew the Ferge and 
Keipper Co., now the Interior Wood- 
■work Co., and the Northern Construc- 
tion Company, so known since 1900. 
They are said to be the largest general 
contractors in Milwaukee and are 
equipped to build "anything — anywhere 
— any time." Since 1900, among other 
large jobs, they have built 21 United 
States post offices and a government 
warehouse, principally in Wisconsin and 
northern Michigan. Officers: Henry 
Kimpel, President; Theodore Neubauer, 
Vice-President; Wm. C. Bensemann, 
Secretary-Treasurer; Richard C. Ferge, 
General Manager. 

BADGER DYE WORKS 

Founded 1889. The business of this 
firm has constantly increased from its 
inception, and they have a state-wide 
reputation as experts and artists in their 
line. Officers: Ernest Krahnstover, 
President; Julius E. Krahnstover, Vice- 
President; Wm. L. Krahnstover, Secre- 
tary and Treasurer. 

WILLIAM MARNITZ CO. 

Founded 1889. In their line, this firm 
of merchant tailors have qualified as 
prize winners again and again. Each 
year the Custom Cutters' Association 
award prizes and honorable mentions 
for the best designed and finished gar- 
ments. In the Marnitz establishment 
you will find not only one, but a num- 
ber of awards testifying to the excellence 
and superiority of their productions. 
They have made many friends and 
patrons throughout the city and state. 
Officers: Wm. Marnitz, President; 
Charles Marnitz, Secretary and Treas- 
urer. 

WISCONSIN COLLEGE OF MUSIC 

Founded 1899. Milwaukee's promi- 
nence as a musical center has been ma- 
terially developed through the efforts of 
the Wisconsin College of Music, which 
has grown from a modest beginning 
until it now has a faculty of over 70 
and is handling five times as many stu- 
dents today as in Its early days. Stu- 
dents come from all parts of the United 
States and Canada. During the 1917- 
1918 season, no less than 172 pupils' 
recitals were given by the College, 
which recitals are of inestimable value 
to the students, inasmuch as they pre- 
pare them for public appearance. Hans 
Bruening and Clarke Wooddell are the 
directors. 

WISCONSIN CONSERVATORY OP 
MUSIC 

Founded 1899. The growth of "The 
Conservatory" is well indicated by a 
comparison of their original space of 



ten rooms and a recital hall TPith their 
present commodious quarters, including 
suites aggregating 2 9 rooms and recital 
hall. The faculty of 2 6 teachers has 
increased to 60. Each year has seen a 
healthy increase in students, and last 
year the enrollment totaled close to 
1500 pupils, who paid tuition rates 
varying from 50c to $6.00 per lesson. 
Music, Languages and Dramatic Art are 
taught, and the influence of the institu- 
tion extends far and wide. Officers: 
Theo. Dammann, President; Wm. H. 
Upmeyer, Vice-President and Treasurer; 
Emil H. Koepke, Secretary and Man- 
ager; Wm. Boeppler, Director; Mrs. 
Louis F. Frank, Director. 

OFFICE SPECIALTIES SALES CO. 

Founded 1890. This name is inter- 
changeable with that of E. D. Haven, 
its President and Treasurer, who sold 
the first typewriter introduced in Mil- 
waukee and has been prominently 
identified with the local marketing of 
up to date office appliances ever since. 
Today his business in Sundstrand Adding 
Machines, Corona Portable Typewriters. 
the Neostyle Duplicating Machines and 
other office machinery of proven merit 
extends all over the state and the upper 
Peninsula of Michigan. Ed. Haven is 
personally known to hosts of patrons 
as "the office specialty man," who ac- 
cept his recommendation as to such 
equipment in the full knowledge that 
they are profiting by the experience of 
one who thoroughly knows his field and 
is in business to stay. 

WINDSOR MANUFACTURING CO. 

Founded 1890. Leslie W. Davis, sole 
proprietor, is in the United States Navy, 
training as a Jackie at the Great Lakes 
Station. The business is under the 
management of H. Dorschel. They man- 
ufacture lead pipe, sheet lead, block tin 
pipe, solder and traps, and are dealers 
in pig lead and pig tin. They have built 
up an extensive trade in lead work of 
every description, especially for the 
Chemical Industry, and specialize in 
lead burning. Their products are well 
known throughout Wisconsin and sur- 
rounding states. 

CHAIN BELT CO. 

Founded 1891. Starting in a small 
way making only detachable chains for 
agricultural purposes, the Chain Belt 
Co. have built up a nation-wide and 
nationally advertised output of Rex 
chain, traveling water screens, sprock- 
ets, concrete mixers, elevator and con- 
veyors. Pretty nearly everyone inter- 
ested in this class of equipment knows 
that "Rex" means Chain Belt Co., Mil- 
waukee. Their shops, foundry and man- 
ufacturing buildings are modern and 
splendidly equipped. Officers: William 
C. Frye, President; C. R. Messinger, 
Vice-President; C. L. Pfeifer, Treas- 
urer; W. C. Sargent, Secretary. 



28 



ARCraE TEGTMEYER 



HUEBSCH LAXJNDRY CO. 



Founded 18»1. When a young man 
engaged in the jewelry business on the 
outskirts of the city some 2 7 years ago, 
there was little to distinguish his store 
from other community jewelry stores. 
But this jeweler had the ability to make 
his business grow, first by inducing peo- 
ple to come to his store and then by 
giving such values and treatment as to 
make them come again. It was only 
two years ago that he moved down 
town, where he now does a business that 
classes him as a leader in his line. When 
asked the secret of his method, Mr. 
Tegtmeyer said: "I have always been 
a strong believer in advertising — not 
the stereotyped sort, but the individual 
kind that compels interest. It is for this 
reason that I permit the semi-cartoon 
cut of myself to appear on the front 
cover of the City Directory, and this ad- 
vertisement makes up in pulling power 
whatever it may lack in dignity. It 
lets people know that Archie Tegtmeyer 
Is waiting to welcome them personally 
if they care to call, and most jewelry 
buyers like to meet the proprietor face 
to face, even if they do know he cannot 
personally wait on all of his customers." 



AMERICAN EXCHANGE BANK 

Founded 1892. Starting on the south 
side this bank grew rapidly and is now 
occupying handsome quarters in the 
Plankinton Arcade, and has plans ready 
for a building of their own at the corner 
of Grand Avenue and Second Street. 
just a few steps from their present 
quarters. Their present deposits are 
$5,200,000. They have a capital and 
surplus of $700,000. Officers: Edward 
A. Farmer, President; W. D. Grey, Vice- 
President; E. J. Kearney, Vice-Presi- 
dent; L. E. Kilian, Vice-President; Carl 
G. Engelke, Cashier; C. D. Raney, 
Cashier; J. Edgar Robertson, Asst. 
Cashier; Neil J. Gleason, Asst. Cashier. 



CANNON PRINTING CO. 

Founded 1892. Among the printing 
houses of the city, this firm with its 
generous equipment of big presses, 
linotypes and large force of men, has 
ranked as a leader for many years. Per- 
haps no better indication of their ca- 
pacity could be offered than the fact that 
they print the City Directory each year 
in record breaking time. Bernard 
Cannon started in business for himself 
in partnership with Adrian Houtcamp, 
but in 1D04 the present Company was 
incorporated. If you are one of Bernard 
Cannon's friends, you more likely know 
him as "Barney." The officers are: 
Bernard Cannon, President and Secre- 
tary; A. W. Polk, Vice-President and 
Treasurer; John D. Cannon is Super- 
intendent. 



Founded 1892. "Huebsch" is a well 
known laundry name in various parts of 
the country, for the eight Huebsch 
brothers are all in the business, with 
plants at San Francisco, Oakland, Du- 
iuth, Eau Claire and Superior. The 
Milwaukee business was started in one 
small room with six employees, and has 
grown until it occupies a large three- 
story building and a garage for the 
twenty-two autos required. The use of 
soft water is a feature of their service. 
They do an annual laundry and dry 
cleaning business locally amounting to 
$150,000 a year, and are also manu- 
facturers of special laundry machinery 
largely of their own invention. Offi- 
cers: John Huebsch, President; Wm. 
O. Huebsch, Vice-President; R. A. 
Huebsch, Secretary and Treasurer. 



MTLWAUKEE AUTOMOBILE INSUR- 
ANCE CO>IPANY LIMITED MU. 
TUAL — THE MERRILL AGENCY 

Founded 1892-1916. This company 
was organized in 1916 by representa- 
tive business men of Milwaukee, who 
realized the importance and necessity of 
a home automobile insurance company 
and a saving in rates. It is managed 
by the Merrill Agency, which was estab- 
lished in 1892 and who have had lots 
of experience in this business. The 
Company has had a very low loss ratio 
on account of a careful selection of risks 
and economical handling of claims. 

Officers: R. W. Pieper, President; 
Geo. Doucette, Vice President; Wm. P. 
Doucette, Secretary; Edgar Erdmann, 
Treasurer. 



^\^scoNSIN national bank 

Founded 1892. Started in the Pabst 
Building with nine employees and on 
December 5, 1892, had deposits of $329.- 
126.07. In twenty-six years this bank 
has grown to have total assets of $46.- 
268,392 and deposits of $35,963,754.56, 
which will no doubt be still further in- 
creased by the time this article appears. 
The bank has continued in the Pabst 
Building from its start, occupying con- 
stantly expanding quarters, and in the 
near future expects to build a building 
of its own, which will reflect in full 
measure the size and importance of the 
service which this bank renders its pa- 
trons and the community in general. 
Officers: L. J. Petit, President; Her- 
man F. Wolf, Vice-President; Walter 
Hasten, Vice-President; J. M. Hays. 
Cashier; Franz Siemens, Wm. J. Adams. 
F. K. McPherson, A. V. D. Clarkson, 
Fred Sidler, Asst. Cashiers; Herman W. 
Eskuche, Mgr. Savings Department. 



29 



PLANKINTON PACKING CO. 

Founded 1894. Where 200 em- 
ployees constituted the force of this 
concern twenty-four years ago, 1,300 
are now required in connection with a 
volume of $20,000,000 a year of pack- 
ing house products, including "Globe" 
Ham, Bacon, Lard, Sausage and Dried 
Beef. Their sales are world-wide. 
Plant covers 18 acres. Local officers: 
H. S. Culver, Vice-President; C. P. Hob- 
son, Assistant Secretary. 

WISCONSIN SAVINGS LOAN & BUILD- 
ING ASSOCIATION 

Founded 1895. Starting in a con- 
servative manner, duly incorporated 
under the Building and Loan Laws of 
Wisconsin, this Company had total re- 
sources of but $12,087.73 at the end of 
their first year. Careful management 
under well-known Milwaukee citizens 
has gradually built it up so that they 
now have capital stock of $9,000,000 
and resources of over $2,150,000. Prior 
to 1911, the name was Wisconsin Na- 
tional Loan and Building Association, 
the substitution of the word "Savings" 
in place of "National" occurring at that 
time. Officers: Charlton D. Lisle, 
President; Lawrence W. Halsey, Vice- 
President; James C. Murtaugh, Treas- 
urer; R. C. Abraham, Secretary. 

JOHN J. HOSCH 

Founded 1895. There is honor In 
being a leader. In 1895 John J. Hosch 
started field work as a representative 
of the New York Life Insurance Com- 
pany, with whom he had previously 
been employed as cashier. Today he 
enjoys the reputation of being the larg- 
est personal producer in Wisconsin, and 
with our Government itself teaching the 
wisdom and necessity of life Insurance 
to Its children, John J. Hosch finds his 
own messages of protection and saving 
more favorably received than ever be- 
fore. 

MANFOBD W. McMTLLEN 

Founded 1895. In twenty-three 
years' experience as Life Insurance 
salesman, Mr. McMiUen has mastered 
the intricacies of the business, and en- 
joys the reputation of always giving 
sound advice to large or small buyers 
of insurance. Clients' interests are al- 
ways held as of first importance. 

As City Manager of the Ordinary De- 
partment of the Prudential Insurance 
Company of America, Pabst Building, 
his name is continuously enrolled among 
the Company's list of large producers 
throughout the country. He is doing 
splendid work as Chairman of the War 
Work Committee of the Life Under- 
writers' Association for 1918. As 
President of the Milwaukee U. W. Alum- 
ni Association, Mr. McMillen is also 
constantly engaged in promoting the 
growth and welfare of Milwaukee, the 
State of Wisconsin, and his Alma 
Mater. 



PHENIX MANUFACTtlRING CO. 

Founded 1895. Screens, storm sash 
and awnings, together with the special 
hardware fittings that make the easy 
manipulation thereof so typical of 
American inventiveness, are the prod- 
ucts of this concern. Beautiful homes, 
hospitals and institutions all over this 
country and Canada are Phenix 
equipped. $100,000 a year is a consid- 
erable volume for a business of this 
kind, and 21,500 square feet of floor 
space are required. Whether your home 
is a mansion or a cottage, proper screen- 
ing is just as important as plumbing or 
heating, and you will find the study of a 
Phenix catalog well worth while. S. J. 
Fellman is the proprietor. 

THE AMERICAN APPRAISAL CO. 

Founded 1896. This organization 
has developed from a modest beginning 
into a business of national and interna- 
tional Importance. Its home office in 
Milwaukee covers 24,000 square feet of 
floor area, and it has branch offices in 
New York City, Chicago, San Francisco, 
Boston, Philadelphia, Cleveland, Cin- 
cinnati, Pittsburgh, Detroit, St. Louis, 
New Orleans, Montreal and Toronto. 
Its staff consists of over five hundred 
trained individuals, one-half of whom 
are located in the Milwaukee office, and 
the balance at its branch offices and 
wherever its business calls. The Amer- 
ican Appraisal Company's clients are 
among the most representative business 
and financial institutions, and its ser- 
vice has extended throughout the United 
States, Canada, Alaska, Hawaiian 
Islands, Mexico, Cuba and Porto Rico. 
It is the largest organization devoted 
exclusively to appraisal work, and its 
reports cover public utility, industrial, 
mineral, commercial and residence 
properties. Its services are now very 
largely used in connection with the mo- 
bilization of business for the financing 
of the war, and its reports are used for 
furnishing information to the War and 
Navy Departments, Shipping Board, 
Alien Property Custodian, Internal Rev- 
enue Department, Food and Fuel Ad- 
ministrations, Capital Issues Commit- 
tee, and other Governmental depart- 
ments. Officers: John L. Moon, Presi- 
dent; Wm. V. Young, Vice-President; 
Oscar F. Heimke, Secretary; Wm. M. 
Young, Treasurer; Lyle H. Olson, Gen- 
eral Manager. 

W. P. HAMMOND & SON 

Founded 1896. The United States 
Department of Agriculture is authority 
for the statement that "one hundred 
million dollars is lost annually by the 
farmers, manufacturers and merchants 
of the country through the destruction 
caused by rats." Milwaukee is fortu- 
nate in being the headquarters for a 
firm of rat and other vermin extermi- 
nators who through years of success in 
combating such pests, have built up a 
nation-wide and successful business. 



30 



Their products are now distributed In 
all parts of the country and their 
guarantee of "no pay until they are all 
gone" has become a famous slogan 
among hotel men. building managers 
and others whose work includes dealing 
with such problems. 

HILBERT & BAERWALiD CO. 

Founded 1890. Shortly after their 
graduation from the University of Wis- 
consin, Mr. Hilbert and Mr. Baerwald 
opened their offices in 2 rooms in the 
Pabst Building. From this they have 
grown to their present location at 86-88 
Michigan Street, with 11 employees, 4 
of whom are with the United States 
Army in France. The business is gen- 
eral Insurance and bonds covering the 
State of Wisconsin. Officers: Carl E. 
Hilbert and Chas. H. Baerwald. 



M. A. McKENNEY & CO. 

Founded 1806. When you wish 
flowers for any occasion, if you will go 
to McKenney's and tell them the pur- 
pose you have in mind, you will receive 
the benefit of long experience, exquisite 
taste and the pick of a perfect stock. 
Officers: Fred B. and Mary A. McKenney 
Davis. 



HAMMERSMITH-KORTMEYER CO. 

Founded 1898. This firm was an 
outgrowth of the Stanley Metal Sign Co., 
which Mr. Hammersmith purchased 
after he had considerable experience 
as a manufacturing jeweler and en- 
graver. Through the engraving and 
printing business he has found an outlet 
for a rare combination of artistic sense 
and sound business judgment. In 1901 
the Dawe Printing Co. was acquired, and 
later the printing business was changed 
to the Kortmeyer Printing Co. In 1917 
the two companies were consolidated 
under the name Hammersmith-Kort- 
meyer Co. For the last 15 years the 
engraving department has maintained 
a thoroughly equipped branch in Chi- 
cago. In addition to high class en- 
graving and printing, the parent office 
here makes a specialty of educational 
year books and trade publications, which 
they have developed to an enviable de- 
gree. Officers: Paul Hammersmith, 
President and General Manager; P. W. 
Hammersmith, Vice-President; Silas 
Kortmeyer, Secretary; Benjamin Kort- 
meyer, Treasurer. 



TEGGE LUMBER CO. 

Founded 1899. They are extensive 
manufacturers and dealers in hardwood 
lumber, yellow pine, mahogany and 
cedar. Officers: Chas. E. Tegge, Presi- 
dent and Treasurer; Adolph H. Tegge, 
Secretary. 



HARRY GRABIN 

Founded 1900. If you have passed 
along Wisconsin Street during any of 
the pleasant days this summer, you have 
likely noticed one or more of Harry 
Grabln's tailors busily at work on the 
cool, open porch adjoining his tailor 
shop. This in itself is pretty good ad- 
vertising. Harry Grabin is a specialist 
In repair work on clothing, and as he is 
an expert in this chosen line, his repu- 
tation has spread beyond his immediate 
neighborhood. Located in "Automobile 
Row" it is also natural that he should 
apply his talents to the cleaning of 
automobile upholstery without remov- 
ing it from the car, and his business 
in this line has assumed considerable 
proportions. 

L. A. MEYER CO. 

Pounded 1900. They are one of the 
best known electrical contracting firms 
In the city. They are also locksmiths 
and safe experts. Officers: L. A. 
Meyer, President; L. Jorgensen, Secre- 
tary and Treasurer. 

THE MILWAUKEE OPTICAL MFG. 
COMPANY 

Founded 1900. This firm is the 
pioneer optical lens and optical ac- 
cessory manufacturing company In Wis- 
consin. It started with two employees 
and occupied two small rooms in the 
Cawker Building. Today 65 employees 
are required to handle the business 
which extends all over the United States. 
The filling of prescriptions for oculists 
and optometrists Is a specialty, but the 
business includes several other depart- 
ments such as supplies and equipment 
for doctors and opticians. They now oc. 
cupy one-half of the fourth floor of the 
Stephenson Building. Officers: Hiram 
J. Smith, President; A. E. Wilcox, Vice- 
President; Charles Tribe, General Man- 
ager. 

RAILWAY EXCHANGE BUILDING 
COMPANY 

Founded 1900. Among the high class 
office buildings of the city, the Railway 
Exchange Building is recognized as a 
leader, and offices therein are regarded 
as among the most desirable in the city. 
In addition to the usual service, the 
building operates its own lighting and 
heating system. The present Company 
was organized in 1905. Officers: Henry 
J. Nunnemacher, President; F. F. 
Adams, Vice-President; F. F. Adams, 
Jr., Secretary and Treasurer; W. S. 
Droppers, Manager. 

GREER & BUTLER 

Founded 1901. Appreciation of the 
value of tile fioors and walls has In- 
creased steadily during the past few 
years, and Greer & Butler have done 
their share In the educational work. 
Their artistic mantels and fire place flt- 



Sl 



tings are known in all parts of Wis- 
consin and adjoining states. The firm 
was originally known as the Wisconsin 
Mantel and Tile Company, but was 
changed to the present style early this 
year. William H. Greer and E. P. But- 
ler are partners in the business. 

MILWAUKEE CORRUGATING CO. 

Founded 1902. Had fifteen employees. 
Covered about two acres of ground. 
Has grown until they now are the larg- 
est manufacturers of eaves trough, con- 
ductor pipe, ridge roll and kindred 
sheet metal building products in the 
country. Officers: L. Kuehn, President 
and Treasurer; A. J. Luedke, Secretary 
and Assistant Treasurer. 

»nSS BROWN'S SCHOOL OF BUSINESS 

Founded 1903. Fifteen years ago 
Miss Abbie A. Brown, who, for a num- 
ber of years, had been a public stenog- 
rapher in the Wells Building, decided to 
teach a few students stenography, type- 
writing, and office methods. So suc- 
cessful and satisfied were her students 
that they brought others, and so the 
school prospered and grew from a small 
number to its present enrollment of 
over three hundred students yearly. In 
1910 the growth of the school made it 
necessary to seek more room, and the 
present large, commodious quarters in 
the Gary Building, corner of Milwaukee 
and Oneida Streets, were secured and 
the school removed to its present loca- 
tion. 

At first only shorthand, typewriting 
and spelling were taught, but later 
other necessary branches were added, 
until now everything is taught which is 
necessary to prepare a young person 
with a good English foundation for a 
first-class position as a bookkeeper, 
stenographer or private secretary. 

R. S. C. CALDWTELL 

Founded 1903. In connection with 
the development of many diversified 
products such as are manufactured in 
Milwaukee and Wisconsin, successful 
patent attorneys are busy people. In 
addition to obtaining patents and assist- 
ing clients in planning their inven- 
tions, there is also much work to do in 
connection with the securing of copy- 
rights, registering trade marks, etc. 
Richard S. C. Caldwell, formerly of 
Morsell and Caldwell, is well-known 
through his work of this nature. It 
would seem that in his case many people 
believe in the old saying, "If you wish 
a thing well done, get a busy man to 
do it." 

CREAM CITY TRIMSHNG CO. 

Founded 1903. When this firm started 
in business in a small store, carriage 
trimming was the bulk of their business. 
With the development of the automo- 
bile business they rapidly developed a 



large business in automobile tops, wind- 
shields and trimming and more recently 
have made a considerable specialty of 
seat covers. James Foreman is the 
Proprietor. 

ELDRED AGENCY 

Founded 1903, by John E. Eldred, 
Jr., with himself as the only employee. 
They conduct a general insurance busi- 
ness, which now requires the services of 
a dozen employees, with Mr. Eldred 
himself the busiest of them all. 

THE MUNSON-KENNEY CO. 

Founded 1903. Started with one em- 
ployee in a room IS x 20 feet. Was first 
known as J. J. Munson & Co. Now oc- 
cupies 10.000 square feet and employs 
twenty-four people, manufacturing awn- 
ings, covers, tents, flags, etc., and their 
products are sold all over Wisconsin. 
Capital stock, $15,000. Officers: J. J. 
Munson, President; E. A. Farmer, 
Vice-President; T. S. Kenney, Treasurer. 

NATIONAL BANK OF COMMERCE 

Founded 1903. Since it was started 
as the Germania National Bank, in the 
quarters it still occupies, this bank has 
enjoyed a steady, consistent, conserva- 
tive growth. Today, their deposits are 
$6,206,407.12, and they have capital 
stock, surplus and undivided profits of 
$507,000. They have extensive Savings 
and Bond Departments. On May 27th 
of this year the name was changed to 
its present style. Officers: William C. 
Brumder, President; George P. Mayer, 
Vice-President; Alfred Schultz, Vice- 
President; Edwin A. Reddeman, Cash- 
ier; Walter C. Georg, Asst. Cashier; 
Harry W. Zummach, Asst. Cashier. 

SCHUELER BROTHERS 

Founded 1903. From a force of three 
employees doing business in 1600 square 
feet, their volume of sales has grown to 
$300,000 a year and requires 24,000 
square feet. They manufacture com- 
mercial automobile bodies and have an 
extensive auto painting business, but 
are perhaps best known as Wisconsin 
Distributors of the famous Hood Tires, 
which while high in first cost have built 
a reputation for low cost per mile. 
Fred E. and George A. Schueler are 
partners in the business. 

BADGER PACKARD MACHINERY CO. 

Founded 1904. One of the important 
connecting links between the metal and 
wood working concerns of Milwaukee 
and the factories which manufacture 
the machinery tools and supplies so vital 
to these trades is the Badger Packard 
Machinery Co. From a modest begin- 
ning they have grown into a supply 
house of huge proportions. Officers: 
Louis Kurtz, President; Chas. A. Schu- 
man, Vice-President; Danl. M. Guibert, 
Vice-President; L. Romaine, Secretary; 
Thos. DeSwarte, Treasurer. 



32 



HANSEN STORAGE COMPANY 

Founded 1904. There are many con- 
cerns which are burdened with problems 
of maintaining a sufficient stock of 
goods on hand to properly care for their 
needs. A considerable number avail 
themselves of the full services of the 
Hansen Storage Company, which cover a 
broader field than simply the cartage 
and delivery of merchandise. Often- 
times they are able to assist their cus- 
tomers in such a way that capital is 
utilized to the fullest extent. The growth 
of the business is indicated by the fact 
that their 250,000 square feet of floor 
space is two and one-half times that 
used at the start, and that they are now 
handling 2,000 car loads of material an- 
nually. Their capital stock is $100,000. 
Officers: G. J. Hansen, President; J. M. 
Riebs, Vice-President; S. N. Olsen, Sec- 
retary and Treasurer. 

HOWARD D. PLIMPTON, MANAGER, 
AETNA LIFE 

Founde<l 1004. When Howard D. 
Plimpton started business here 14 years 
ago as Special Agent for the Liability 
Department of the Aetna Lite Insurance 
Company, it is doubtful if he or any- 
one else could foresee that in 1918 his 
force of 24 persons would be handling 
service for over 20,000 clients. In 1907 
he was appointed General Agent of the 
Aetna Casualty and Surety Co. In 1913 
he was appointed Manager for Wiscon- 
sin and Northern Michigan for the Lia- 
bility Department of the Aetna Life In- 
surance Co., and in addition the Aetna 
Casualty and Surety Co., and in 1915 
was appointed Manager for the Automo- 
bile Insurance Co. of Hartford. The 
Aetna interests are well represented in 
Wisconsin. 

8IEKERT & BAUM CO. 

Founded 1904, The first home of 
this firm w-as in the basement of the 
Railway Exchange Building, where they 
occupied one room 15 by 30 feet. Their 
growth to an annual sales of over $200,- 
000 has been carefully developed, and 
it now requires an eight-story building, 
comprising 256,000 square feet of floor 
space to house their immense stock of 
commercial stationery, office filing fur- 
niture of wood and steel, and a modern 
bookbinding plant, equipped with the 
latest type of motor-driven machinery. 
Their products are distributed over half 
a dozen contiguous and nearby states. 
Officers: F. J. Siekert, President; A. J. 
Baum, Secretary-Treasurer. 

.■MERCHANTS AND >L\NUFAOTURERS 
BANK 

Founded 1906. That this bank was 
founded to meet a real need is evidenced 
by the fact that in six years it became 
necessary for them to have larger and 



more commodious quarters. Their 
bank building was then erected on West 
Water Street, near Grand Avenue, 
wherein their growth has exceeded their 
expectations. Their total assets are in 
excess of $3,000,000. Capital stock 
$400,000. Officers: L. M. Alexander, 
Chairman of the Board of Directors; 
W. F. Myers, President; H. P. Andrae, 
Vice-President; Benj. V. DelaHunt, 
Cashier; Frank Brand, Asst. Cashier. 



NORTH AMERICAN LIFE INSURANCE 
COMPANY 

Pounded 1907. Prominent among the 
Life Insurance Companies which are 
making great gains in business in Wis- 
consin, is the North American Life In- 
surance Co. of Chicago. At the be- 
ginning of this year they had nearly 
36 millions of Insurance in force, gain- 
ing over 4 millions last year. Thomas 
J. Fleming, Wisconsin Manager for this 
Company, is also one of the Directors. 
They have offices both in the Caswell 
Block and First National Bank Building. 



W. R. SHERIN CO. 

Founded 1907. This firm is an out- 
growth of the old firm of Henry M. 
Ogden and Sons. They have an exten- 
sive business as designers and builders 
of automobile bodies, and painting, 
trimming and welding. Officers: Arthur 
F. Borges, President; Wm. F. Never- 
mann, Vice-President; Wm. F. Borges, 
Secretary and Treasurer. 



SSHTH PIANO CO. 

Established 1907, in Milwaukee. This 
well-known firm of piano manufacturers 
and dealers was founded in 1872, and 
their local branch has been doing busi- 
ness from their Wisconsin Street store 
for many years. They sell pianos and 
player pianos throughout the state. 
They have made many friends, both 
through the merits of their merchandise 
and their clean-cut, courteous business 
methods. Officers: C. H. Smith, Presi- 
dent; J. M. Hawxhurst. Vice-President; 
J. H. Wolfenden, Treasurer; F. D. D. 
Holmes, Secretary and Manager. 



ARTHUR YOUNG & CO. 

Founded 1907. The local office of 
Arthur Young & Co. was established in 
1907, since when their Milwaukee busi- 
ness has increased over 1,200 per cent 
and their local force from an original 
staff of 4 now comprises from 12 to 20 
all the time. They are not only Expert 
Accountants, but are efficiency en- 
gineers, and their growth is indication 
of the ever increasing importance which 
Milwaukee business men are attaching 
to problems along these lines. Glad- 
stone Cherry is the Resident Partner. 



33 



DAHIiMAN CONSTRUCTION CO. 

Founded 1908. Among the new 
buildings typical of Milwaukee's recent 
substantial growth are the Milwaukee 
Athletic Club, New Plankinton Hotel, 
Waldheim Building, Blackstone Apart- 
ments, Standard Paper Co.. Gridley 
Dairy Co., Lavine Gear Co., warehouse, 
foundry, core room building and forge 
shop of the International Harvester Co.; 
warehouse and office buildings of the 
Pfister-Vogel Leather Co.; Milwaukee 
Drug Co. These are samples of the 
work of the Dahlman Construction Co., 
pioneer contractors of reinforced con- 
crete buildings in the Northwest. At 
times they employ several hundred men, 
and do an annual business of about 
$750,000. Officers: John A. Dahlman, 
President; M. L. Dahlman, Vice-Presi- 
dent; Frank R. Bell, Secretary and 
Treasurer. 

A. S. GROSS 

Founded 1908. The business of A. S. 
Gross, Ladies' Tailor and Habit Maker, 
has grown and developed so that he now 
employs a force of 15 people, who are 
constantly busy. 

MAJESTIC BUILDING 

Founded 1908. Many who do not 
readily recall the location of other 
prominent buildings know where the 
Majestic Building is. This advantage 
is of course in some measure due to 
the Majestic Theater, which occupies a 
part of it. The Majestic Building is one 
of the largest and best equipped office 
buildings in Milwaukee. Its location 
in the heart of the city is desirable and 
convenient, and Manager Earl E. 
Drewry takes constant pride in render- 
ing service designed to make satisfied 
and permanent tenants, many of whom 
have been in the building from the time 
It opened. 

8TREISSGUTH.PETRAN ENGRAVING 
COMPANY 

Founded 1908. You may know the 
above firm or its products more readily 
under their initials "S-P" which are 
commonly used in referring to them. 
They operate a complete engraving 
plant, which includes a competent art 
department. Prompt service has been 
made a reality with this firm and their 
business has developed until they rank 
as a leader in their line. Officers: Her- 
man Streissguth, President; Otto Streiss- 
guth, Vice-President; Henry Petran, 
Secretary and Treasurer. 

WALTER G. TRUETTNER 

Founded 1908. "The bungalow man" 
has made a reputation as a specialist, 
and is steadily building from 25 to 40 
bungalows per year. Most people who 
get ready to build a home are troubled 
with a multitude of vexatious problems, 



but "The Bungalow Man" handles them 
all as one contract, including lot, plans, 
building, finance and insurance, deliver- 
ing the finished and guaranteed satisfac- 
tory home to the purchaser ready for 
the furniture. Many satisfied home 
owners testify that Truettner buildings 
have style and individuality, are durable 
and constructed of the best material. 
As most of the bungalows are sold on 
easy terms, these endorsements over a 
period of years are worth while. 

ZINGEN & BRAUN, INC. 

Founded 1908. In addition to a gen- 
eral real estate, loan and insurance busi- 
ness, this firm has worked out modern 
and unique methods of developing farm 
property into home communities, their 
services including the financing of real 
estate securities, land contracts, install- 
ment and other real estate mortgages. 
By building homes which are sold on 
the easy payment plan, this Company 
helps people in moderate circumstances 
to become property owners and better 
citizens. They have organized and are 
selling agents for several land com- 
panies. They now occupy their own 
building at 548-550 Twelfth Street, 
built to accommodate their business, 
which requires a dozen employees be- 
sides the salesmen. Officers: Emil J. 
Zingen, President; John I. Braun, Sec- 
retary and Treasurer; Robt. L. Kuhn, 
Assistant Secretary and Treasurer; G. 
H. Klopf, Manager Farm Department. 

CHICAGO RACINE AND MILWAUKEE 
LINE 

Founded 1909. The extent to which 
this transportation company believes in 
Milwaukee and its future is indicated 
by the terminal which they have recent- 
ly erected at Broadway and Erie Streets. 
The land and building represent an in- 
vestment of half a million dollars, and 
the three-story reinforced concrete 
building, 443 ft. by 121 ft.. Is generally 
considered to be the finest terminal on 
fresh water. Many people do not real- 
ize the vast amount of freight lake 
steamers handle, but if one stops to con- 
sider that when the "Illinois" is loaded 
it moves 90 carloads of freight, besides 
several hundred passengers, the value 
of this transportation line and its sev- 
eral boats begins to be appreciated. 
E. A. Henderson, a veteran lake trans- 
portation expert, has ably represented 
this company locally as General Agent 
since it succeeded to the assets of the 
old Barry Transportation Company. 

UNITED STATES AUTO RADIATOR 
COMPANY 

Founded 1909. Most autoists will be 
interested in learning that this firm 
endeavor to turn out all repair jobs 
within 24 hours, and that they offer a 
reward of $25 for any radiator in a con- 
dition they cannot repair. Specializing 
brings success, and the entire attention 



34 



of Morris Wald and Fred Actor, Proprie- 
tors, and their corps of 15 assistants is 
devoted exclusively to the automobile 
radiator business, including the sale of 
new radiators of all kinds. It now re- 
quires 2,500 square feet of floor space 
to house this business, and radiators are 
constantly being shipped In to them 
from all parts of Wisconsin for expert 
rush attention. 



INDEPENDENT DOUBUE TREAD 
TIRE COMPANY 

Founded 1010. In these days of con- 
servation, the double tread or double 
sewed tire has been making great head- 
way. This firm specializes in taking 
two old tires and combining them into 
one so that several thousand miles can 
be traveled on casings that otherwise 
would be little more than junk. You 
will see the Independent Double Tread 
Tire Company's handi-work on many of 
the finest and smartest appearing cara 
in the city. The proprietor is Joseph 
Kaufman. 



FIRST NATIONAL BANK BUILDING 

Founded 1012. Milwaukee's largest 
and finest office building possesses many 
features and advantages which are free- 
ly available to their tenants, who com- 
prise a whole city in themselves. It is 
fireproof, with lots of open space for 
air and light. Every office has hot and 
cold water, and is vacuum swept and 
scrubbed every night. To the many at- 
torneys-at-law whose suites are in the 
building, the Law Library maintained 
for their free use is a desirable feature. 
To the doctors and their patients the 
drug store is a great convenience. The 
assembly room seating 100 persons is in 
frequent use by many tenants, who 
otherwise might have to move their own 
furniture around extensively to permit 
of such conferences. One may go to 
a leading Bank, Trust Company, Safety 
Deposit Vault, Telegraph Office or Bar- 
ber Shop without leaving the building. 
And, even with these many advantages, 
the rentals are so moderate as to oc- 
casion comment. The First Trust Co. 
are the Agents, and W. Russell Wehe, 
Manager of the Building. 



MULTIGRAPHING SERVICE CO. 

Founded 1010. Employed one per- 
son with one multigraph and one type- 
writer in a small office. Now employs 
ten people regularly. Specializes in ex- 
pert mimeographing and quick deliv- 
ery. Public stenography in connection. 
The growth of this business is attribut- 
ed by Mrs. Mary Heckman, Proprietress 
and Manager, to the quality of their 
work, coupled with consistent advertis- 
ing in the City Directory and Telephone 
Directory. They employ no other solic- 
itors. 



WAUKESHA MOOR BATH CO. 

Founded 1011. Less than 20 miles 
from Milwaukee are the famous Wau- 
kesha Moor mud baths. Each year 
thousands of people are cured or re- 
lieved of rheumatism, nervousness, 
diabetes, Bright's disease, skin diseases, 
gall, bladder and liver trouble and other 
ailments. A large strictly fireproof 
modern structure houses the baths and 
the first class hotel in connection, which 
is open all the year, with a skilled 
physician and graduate nurses constant- 
ly in attendance. Prospective guests 
are invited to bring their golf clubs and 
make use of the splendid course. Con- 
vention visitors to Milwaukee will find a 
trip to Waukesha by train or trolley a 
short, easy ride, and investigation of the 
Moor mud baths will convince them that 
it is not necessary to go further to ob- 
tain rest and relief tor troubles the 
baths can remedy. Officers: John Weber, 
President; W. H. Hardy, Jr., Vice- 
President; John Weber, Jr., Secretary 
and Treasurer. 



MAYNARD ELECTRIC STEEL CAST- 
ING CO. 

Founded 1912. The growth of this 
company is indicated by a comparison 
of their ten employees and 3,000 feet of 
floor space in 1912 with their 180 em- 
ployees and 75,000 feet of space today. 
They are manufacturers of steel cast- 
ings for all purposes, specializing in 
auto, tractor and shipbuilding castings, 
and their products are distributed all 
over the United States. Capital stock 
$125,000. Officers: Julian K. Fona, 
President; Sylvester Wabiszewski, 
Treasurer; L. Bergner, Secretary; 
Frank Wabiszewski, General Manager. 



THE MIDLAND CASUALTY CO. OP 
WISCONSIN 

Founded 1912. The Badger Casual- 
ty Company was organized under the 
laws of Wisconsin and commenced busi- 
ness June 11, 1912, succeeding the Bad- 
ger Protective Association, an assess- 
ment concern, which they absorbed. On 
June 30, 1915, it reinsured the business 
of the Midland Casualty Company of 
Chicago, Illinois, and on July 26, 1915, 
changed Its name to the above title. 

The general offices were established In 
Milwaukee In March, 1917. Its present 
capital stock Is $110,280. During 1917, 
the company collected 1170.083.84 In 
premiums throughout the states of Wis- 
consin, Colorado, Illinois. Indiana, Mich- 
igan, Missouri, Ohio, Pennsylvania, 
Texas and Wyoming, and paid policy 
holders claims of $67,775.46 for dia- 
abillty from sickness, accident and ac- 
cidental death. The company is grow- 
ing steadily and offers very attractive 
contracts both to agents and to the pub- 



35 



lie, covering the commercial, industrial, 
railroad and limited lines. Officers: 
Orlaf Anderson, President; C. L. Hutch- 
ins, Vice-President; H. O. Maxwell, Sec- 
retary; Conrad Engsberg, Treasurer; 
C. C. Noble, General Manager. 

MIL, WAUKEE- WAUKESHA DELIVERY 
COMPANY 

Fowndefl 1912. If you were to move 
to Chicago or some other city within a 
hundred miles or more of Milwaukee, 
the quickest, best and cheapest way to 
do it would be to have the Milwaukee- 
Waukesha Delivery Co. do it with their 
big motor trucks. Long distance mov- 
ing is a specialty of this concern, which 
has both the experience and equipment 
with which to do their work well. Of- 
ficers: Henry P. Melius, President; 
Walter A. Moore, Secretary and Treas- 
urer. 

JOSEPH A. BAER 

Foun<?ed 1913. The Attorneys' Col- 
lection and Commerce Service Associa- 
tion of which Mr. Baer is attorney and 
manager is an unusual collection agency. 
They specialize in handling accounts for 
attorneys, banks, merchants and manu- 
facturers, and in a tew years' time have 
built up an extensive business with con- 
nections in many parts of the country. 

EAST SIDE BUICK COIMPANY 

Founded 1913. Five years is a longer 
time in the automobile business than In 
many others, and the way the business 
is changing these days makes C. P. 
Hatter, Sole Proprietor, stay very close- 
ly in touch with all the details. The 
business was started as the Hoppe-Hat- 
ter Co. in 1913, and in 1916 the East 
Side Buick Co. was added. On July 
1st of this year the two companies were 
combined. The large number of Buicks 
one sees on the streets of Milwaukee 
is a testimonial to the merchandising 
and service of Mr. Hatter, as well as to 
the merits of the Buick car. Mr. Hatter 
is the oldest Buick distributor in Mil- 
waukee and is well known in the indus- 
try both locally and throughout the 
country. Their building on Wisconsin 
Street is one of the finest of the kind 
in the West. 

ALFRED REEKE COMPANY 

Founded 1913. In five years the 
volume of sales of this Company have 
increased about 700 per cent. They 
distribute Nash Trucks and pleasure 
cars all over Wisconsin and upper Michi- 
gan, and their business now aggregates 
about $800,000 a year. Their offices 
and garage at 455-459 Broadway have 
been increased by the addition of other 
quarters at 501 Broadway and they are 
generally regarded as one of the lead- 
ing automobile firms of the state. Of- 
ficers: Alfred Reeke, President; H. M. 
Vogel, Vice-President; R. W. Osborn, 
Secretary. 



HARRY ABRAMS 

Founded 1914. When an occasional 
down town store is vacant, you are apt 
to see Harry Abrams' Real Estate sign in 
it these days, because he and his corps 
of assistants are very much alive and 
on the job. Although established only 
four years, he has built up a clientele 
which is made up of patrons who come 
back, realizing that behind Abrams' sell- 
ing methods is a real desire to give satis- 
factory service, and the knowledge that 
a satisfied client is worth more than 
the financial return to the agent on an 
individual transaction. 

MISS KELLY'S SCHOOL OF STENOG. 
RAPHY 

Founded 1914. Only four years ago 
Miss P. E. Kelly opened a School of 
Stenography, exclusively for young 
women. At that time only one room 
was needed to care for the pupils who 
were taught shorthand, typewriting, 
business English and spelling. In this 
short time this school has grown from 
the one room to ten rooms with daily 
prospects of further extension. 

WISCONSIN COMMERCIAL ACADEMY 

Founded 1915. Although among the 
educational institutions of the city, busi- 
ness men have acquired a thorough re- 
spect for the Wisconsin Commercial 
Academy, which devotes itself exclusive- 
ly to training bookkeepers and stenog- 
raphers thoroughly before sending them 
out into commercial life. A. E. Row- 
land, Proprietor, is a strong advocate of 
Gregg shorthand, the teaching of which 
is a specialty of the Academy. 

WISCONSIN MAGNETO CO. 

Founded 1915. Autoists have learned 
to look upon the word "magneto" with 
profound respect, even if they do not 
really know what it means or does. 
This firm are experts at repairing and 
Installing magnetos, coils, starters, gen- 
erators and batteries and are local 
agents for several of the manufacturers 
of well-known electrical systems for 
automobiles. Their business has grown 
tremendously during the short time they 
have been in business. Adolf Graner 
is the Manager. 

ACHEN MOTOR CO. 

Founded 1916. This Company under- 
took the distribution of Chandler Auto- 
mobiles at its inception and last year 
more than doubled the Chandler output 
in the state over any preceding year. 
In the summer of 1918 the White 
Trucks and Pleasure Cars were added 
on which they have also enjoyed a very 
good business to date. White Trucks be- 
ing particularly in demand. Officers: 
F. W. B. Achen, President; Robert 
Gardiner, Vice-President; Hugo Boorse, 
Treasurer; Arthur Gardiner, Secretary. 



36 



AMERICAN FIXTURE CO. 

Pounded 1016. This firm is engaged 
in the manufacture and development of 
patent adjustable electric light fixtures 
for industrial purposes, which do away 
with the drop cords now in use. They 
have spent considerable time in experi- 
menting, and have installed their ceil- 
ing, wall, bench floor and portable fix- 
tures in over 100 leading tactoriea in 
the city. Now that these have success- 
fully passed beyond the experimental 
stage, it is the intention of A. C. Runkel 
and Ed. R. Kiesslich, the proprietors, 
to seeli the larger market of the United 
States and other countries. 



BROWN'S TIRE STORE 

Foundecl 1010. When George A. 
Brown takes enough time from his 
business to tell a little about how he 
has built up a tire and repair business 
of $70,000 a year in two years, from 
practically nothing, it makes one be- 
lieve that there is money in the tire 
business. His shop now covers 13,0 
square feet. He sells Federal Tires and 
has an extensive business of resewed 
tires, sales thereof extending all over 
Wisconsin, northern Michigan, Iowa 
and northern Hlinois. 



CRO^VN METAL CO. 

Founded 1016. Within a year from 
Its inception the first quarters of this 
firm were found inadequate, and new 
and modern factory was planned and 
built on Washington Street, which has 
greatly facilitated their efficiency in 
the manufacture and distribution of lead 
pipe, tubing, sheet lead, lead wire, calk- 
ing lead, bar and wire solder, fish seine, 
wedge lead, came lead and lead shapes 
of all kinds. These lead products are 
used principally in the plumbing trade, 
chemical and sulphite industries, muni- 
cipal and privately owned water works 
systems. Gas Companies and industrial 
trades generally. The Crown Metal 
Company's products are distributed all 
over the United States. Founders and 
present officers: George S. Meredith, 
President; H. S. Meredith, Vice-Presi- 
dent and Treasurer; W. C. Davis, Secre- 
tary. 



GENERAL, STEEL COMPANY 

Founded 1016. Covers 50 acres. Is 
the only alloy steel manufacturer in Mil- 
waukee or Wisconsin. Distributes $2,- 
000,000 annual production of steel 
products, tool steels and forging steels 
throughout a dozen states. General of- 
fices. Public Service Building; Works, 
St. Francis (6 miles from Milwaukee). 
Officers: W. E. Moore, President; E. 
Grubl, Vice-President; R. C. Qosrow, 
Sales Manager. 



MASSACHUSETTS MUTUAL LIFE IN- 
SURANCE CO. 

Established 1016, in Milwaukee. 
This is a purely mutual Company organ- 
ized 1851, has no capital stock and is 
operated by the policyholders. Its busi- 
ness is confined to America, and to an- 
nual dividend policies exclusively. 
Women professionally employed are in- 
sured. The strength of the Massa- 
chusetts Mutual is indicated by the fact 
that they have over four hundred and 
fifty million dollars o£ insurance in 
force, and that their assets are |100,- 
768,580. The present offices in Wis- 
consin were opened January 1st, 1916, 
and this agency, under the direction of 
Mr. Joseph W. Briggs, is making rapid 
growth and opening up new territory 
continually. 

PELTON STEEL COMPANV 

Founded 1916. In two years this 
rapidly growing concern has doubled its 
floor space. In 1916 it occupied a space 
of 15,000 square feet and employed 35 
persons. At present, the floor space is 
30,000 square feet and the number of 
employees is 200. Its annual sales of 
steel castings amount to $1,200,000. This 
product being distributed over 12 states; 
East as far as Philadelphia and West 
as far as Denver. Officers: G. A. 
Reuss, President and Treasurer; Wm. H. 
Schuchardt, Vice - President - Secretary 
and General Manager; Fred Vogel, Jr., 
G. A. Reuss, Wm. M. Schuchardt, Di- 
rectors. 

YELLOW CAB CO. 

Founded 1916. Frank Mulkern has 
been in the automobile livery business 
ever since automobiles came into vogue. 
Two years ago, however, he decided that 
Milwaukee had attained sufficient size 
to support a live system of taxi-cabs, 
modelled upon the well-known yellow 
cab system of Chicago. The yellow cabs 
duly made their appearance and are 
extensively patronized. Garages are 
maintained in various parts of the city 
and service is prompt and reliable and 
rates are low. 

DANIEL ZURA8KI 

Founded 1916. The sudden illness 
of a former district manager of the 
Massachusetts Bonding and Insurance 
Company, about a year ago, gave Daniel 
Zuraski his opportunity, and he stepped 
into the district manager's shoes and 
has made good. He specializes exclu- 
sively in handling health and accident 
insurance, and as his company operates 
under the rigid Massachusetts laws, de- 
signed to safeguard the interests of 
policyholders, he finds his policies well 
adapted to the needs of local business 
men, railroad employees, machinists, 
etc. Group health and accident insur* 
ance is a feature. The Massachusetts 
Bonding and Insurance Company are 



37 



said to be the largest monthly premium 
health and accident insurance company 
in the world. Under Mr. Zuraski's su- 
pervision the twenty local representa- 
tives and branch offices in the state 
have brought Wisconsin to a prominent 
position in his company's selling organi- 
zation, evidenced by gold medals and 
other trophies, of which he is justly 
proud. 

AJVDERSOX ELECTRIC CAB CO. 

Established 1917 in Milwaukee. 
"Detroit Electrics" have been known in 
Milwaukee for many years, although it 
was only recently that a Factory branch 
was opened here. The manufacture of 
electric automobiles was quite limited 
at the time the Anderson Electric Car 
Company first entered the field, and 
with their previous experience as high 
class carriage builders they soon se- 
cured an important position in the busi- 
ness. They have constantly kept 
abreast of the requirements of the auto- 
mobile buying public and are now build- 
ing over four times as many electric cars 
as any competitor and more enclosed 
cars than any gasoline car manufac- 
turer. John B. Stuber is manager of 
the Milwaukee Branch. 

JOHN C. BECKER CO. 

Founded 1917. While this is still a 
young company, they have already 
grown from a start of three employees 
and 2,100 feet of space to fourteen em- 
ployees and 10,500 square feet of space. 
They are complete bank and office out- 
fitters, handling exclusive lines of office 
furniture, safes and typewriters. Their 
sales have reached $150,000 a year. 
Officers: John C. Becker, President; 
E. G. Wuerster, Treasurer; Raymond 
Koepke, Secretary. 

DIAMOND PAPER BOX CO. 

Founded 1917. The name indicates 
this firm's business. The local market 
affords a large outlet for paper boxes, 
and in the keen race for business, this 
firm is getting its share. Officers: Geo. 
J. Thust, President; Geo. Diamond, 
Vice-President; C. L. Moyer, Secretary 
and Treasurer; O. F. Kuehlhorn, Asst. 
General Manager. 

H. I. LARSON 

Founded 1917. The International 
Time Recording Company's products 
have been known locally for many years, 
but with the location of H.I.Larson here 
In charge of their Wisconsin business, 
their sales commenced to jump. The 
purchasers of hundreds of International 
Time Clocks now used locally will testi- 
fy to the efficiency of this modern de- 
vice and to the fact that Mr. Larson and 
his organization have a broad concep- 
tion of the meaning of the word "Ser- 
vice." 



MOTOR TRUCK SERVICE CO. 

Founded 1917. The well-known 
"Diamond T" Motor Truck is handled 
by this firm, which Is thoroughly or- 
ganized to care for the large truck 
business on which they concentrate their 
energies. Officers: John G. Burnham. 
Wm. H. Weber. 

SECURITY BUILDING & INVEST- 
MENT CO. 

Founded 1917. One of Milwaukee's 
finest office buildings is the Security 
Building, located at Second Street on 
Grand Avenue, in the center of the re- 
tail shopping district. This building is 
owned by the above firm. Officers: E. 
J. Kearney, President; A. L. Gebhardt, 
Vice-President; Hugo Deuster, Secre- 
tary and Treasurer. 

GEORGE DIAMOND PAPER BOX CO. 

Pounded 1918. This is a recently or- 
ganized Company. Officers: Geo. Dia- 
mond, President; A. T. Diamond, Vice- 
President; Albert T. Jenkins, Secretary. 

W. C. DUERR AGENCY 

Founded 1918. This Agency, writ- 
ing all classes of indemnity and hand- 
ling real estate and loans, was estab- 
lished on January 1st, 1918, at 410 Cas- 
well Block, by Walter C. Duerr, who 
was connected with another local agency 
for over fourteen years, during which 
time he made many friends who have 
been helping to swell the large volume 
of business already written. Since May 
1st, 1918, Alvin J. Duerr, brother of the 
above, has been connected with the 
agency. His eleven years in this line 
of business has covered Home Office and 
General Agency experience, as well as 
field work. They represent only Amer- 
ican "Millionaire" companies and are 
in business to stay. 

OPGENORTH BROTHERS 

Founded 1918. The policies of this 
agency are summed up in the slogan 
"Maximum protection at minimum cost." 
They operate a general insurance and 
loan business, the firm having succeeded 
Victor D. Opgenorth the first of this 
year. Arthur Opgenorth and Victor D. 
Opgenorth are the principals. 

OZONE COMPANY OF AMERICA 

Founded 1918. Ozone Company of 
America, a recently formed consolida- 
tion of The Ozone Company, Milwaukee, 
Wisconsin, and the Neel-Armstrong 
Company, Akron, Ohio. Capital 5,000 
shares, 8 per cent Preferred Stock, par 
value $100 per share and 5,000 shares 
Common Stock of no stipulated par 
value. Officers: Fred A. Seiberling, 
President; Wm. J. Eberle, Vice-Presi- 
dent, and Julius E. Kiefer, Secretary 
and Treasurer. 



38 



The former Neel-Armstrong Company 
for over 10 years manufactured and 
marketed Oxygen - Vapor Generators, 
whose therapeutic value has been amply 
proven by the test of time. More re- 
cently they also began producing Ozone 
Water Purifiers, Ozone Air PuriHers and 
various Ozone Appliances for industrial 
uses. 



After the consolidation, the entire 
business was moved from Akron, Ohio, 
permanently to Milwaukee, Wisconsin, 
with executive offices in the Plankinton 
Arcade, and the indications are that the 
Ozone Company of America will soon 
prove Itself to be one of Milwaukee's 
most successful and notable enterprises. 



39 



LIBRARY OF CONGRESS 

"III' !li| 




016 091594 8 i 







HE picture of the Solomon Juneau 
Trading Post on the front cover is 
a three color process reproduction 
of the original group recently 
completed by the Milwaukee Public 
Museimi and now open to the Public on 
the Main Floor. 

As a matter of civic information, we urge 
you to go see this group, and the many 
other new things in the Museum. At 
the same time you will have opportunity 
to compare our reproduction with the 
original Juneau group, whereupon you 
will appreciate the faithfidness and skill 
with which the Kngravers have executed 
their work. 



Co . F fO". ,, 



/ 



